Lead brand marketing strategy by defining and executing brand-building initiatives to expand awareness and strengthen market positioning. Partner with revenue marketing, content, and communications to develop multi-channel campaigns that drive measurable brand lift. Steward the Drata brand by maintaining consistency in brand messaging, voice, and visual identity across all channels and internal teams.
As a Customer Marketing Manager at HackerOne, you’ll help build our customer communication program and scale our customer advocacy engine, identifying enthusiastic customers, telling their stories, and spotlighting their success. This role involves deepening relationships, strengthening our brand, and driving pipeline by amplifying customer stories and executing cross-sell and expansion campaigns.
In this role, you’ll rewrite the playbook for B2B customer advocacy and community to meet the needs of modern software buyers by elevating the voices of industry leaders, customers, and internal experts and translating those stories into measurable business outcomes. This position involves developing repeatable systems that activate advocates, generate social proof, and deepen customer connection and using data to analyze performance and optimize programs.
Own Paddle’s customer storytelling, advocacy, and community-building efforts, supporting both our PLG and sales-led motions with high-impact case studies, testimonials, and references, while also building community connections that fuel events, ABM, campaigns, and content.