Under the Marketing Manager's direction, lead the planning, execution, and optimization of integrated marketing campaigns across digital, social, PR, and content channels to support product launches and key initiatives. This role requires strong cross-functional collaboration with Product, Sales, and Marketing teams. The position also oversees content development, digital event coordination, SEO/SEM efforts, and public relations to drive brand awareness and business growth.
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The Senior Brand Communications Manager is responsible for leading and executing integrated communications strategies that engage, inform, and inspire, fostering a cohesive brand narrative across audiences in support of our mission, values, and growth.
Define how Bioptimus communicate its vision, build its brand, and position its offerings in the marketplace for the first marketing hire. This role combines strategic leadership with hands-on execution across all marketing functions. You will own the entire marketing scope, from value proposition articulation and content creation to brand strategy, growth marketing, communications, and team building.
This role is a pivotal leadership position within UpGuard's marketing team where you'll be instrumental in shaping UpGuard's market presence and reputation. Pioneer strategic activations, elevate brand presence, innovate content operations, and maximize content impact. You will work cross-functionally with multiple teams to ensure content effectively supports overarching business goals.