Marketing Manager (B2B), Japan

The Marketing Manager (B2B), Japan plays a key role in engaging app developers, advertisers, and other potential customers while further positioning Mistplay as a leader in the mobile ad-tech industry. The position’s primary objective is to build out and manage a robust corporate/B2B strategy to raise brand awareness and lead generation through content, event, public relations, and social media. Ultimately acquire new clients and drive revenue for the company. You will report to the Marketing Team Lead and collaborate closely with the rest of the marketing department, commercial team and other stakeholders. What you’ll do at Misplay: Plan & execute omnichannel marketing to drive qualified leads for the sales team. Develop and implement communication strategies to build Mistplay’s corporate reputation locally, including thought leadership, social media and speaking opportunities. Organize local events, digital activities, or other initiatives to drive company awareness and lead generation. Foster strong relationships with the media, influential figures, and potential agencies to help secure earned placements. Create and localize blog articles, case studies, whitepapers, infographics or other engaging sales enablement content. Define KPI goals for all initiatives, then monitor and report performance of direct and indirect impact on a regular cadence to company stakeholders.