You will drive the strategic vision, creation and execution of integrated brand campaigns, filling the gap between culture, brand, growth, platform, and mediums with creative solutions. As a hyper-collaborative and energetic individual, you will interpret briefs to guide copywriters, designers and channel owners and bring ideas to life, scaling from big vision to granular details.
Lead creative ideation and oversee the production of dynamic campaigns for Fortune 500 brands. The ideal candidate will blend client objectives with insight-driven creativity, crafting impactful concepts that breathe life into creator campaigns. This position orchestrates the creative strategy from ideation to execution, working closely with creators to deliver top-tier creator marketing campaigns.
We’re looking for a Creative Lead to help shape how Canva shows up in Mexico, leading our strategy across performance and brand. On the performance side, you’ll drive our work on TikTok, Meta, YouTube, and Pinterest, uncovering insights, analyzing what’s working, and developing new concepts and creative directions. You’ll also help shape how Canva shows up more broadly in Mexico, guiding strategy for product launches, partnerships, and brand moments that matter.
The Sr. Creative Strategist will be the lead ideator on strategic accounts and should have a robust understanding of paid social creative best practices, their client’s brand, performance goals, historical data, current ecommerce trends, and consumer behavior, to develop winning paid social advertising that impacts their client's growth. This role pitches new ideas and concepts to clients, writes scripts, and follows the execution and review of ads through to production and delivery to clients.
Translate performance insights into platform-native, high-converting ad concepts across Meta, TikTok, YouTube, and beyond, driving structured creative ideation, testing velocity, and storytelling precision at the intersection of growth marketing and creative strategy. The role operates at the core of our creative engine—bridging media performance and narrative craft. This role reports to the SVP of Growth & Creative and plays a pivotal part in scaling creative systems, refreshing ad pipelines, and accelerating learning loops.