Source Job

• Lead the next phase of Forward’s brand strategy, positioning, tone, and visual identity.
• Build Forward’s content marketing engine focused on SMB education, product value/benefits, and industry insights.
• Manage corporate reputation and messaging by developing a PR strategy that supports brand reputation.

Forward Financing is a financial technology company based in Boston, Massachusetts. They unlock the capital that fuels small businesses across America, with team members throughout the United States, Dominican Republic, and Canada, and are recognized as a Best Place to Work.

• Partner with the GTM Lead to plan and execute go-to-market strategy for new launches.
• Turn product specs into clear user narratives, positioning, and messaging.
• Write product copy, in-app messaging, push notifications, banners, landing pages, and social launch copy.

Trust Wallet is the leading non-custodial cryptocurrency wallet, trusted by over 200 million people worldwide to securely manage and grow their digital assets. They aim to give individuals the freedom to own their assets, confidently participate in the future economy, and access opportunities that enhance their lives.

• Aggressively grow the number of acquired B2C and B2B customers via paid channels, while ensuring we meet our cost-per-customer targets.
• Improve efficiency, optimize channel mix and budgets; work together with our Data team to improve data insights and decision making.
• Continuously experiment within existing and new channels to address underserved user groups and drive growth and efficiency.

FINN is an independent platform for car subscriptions from over 30 brands, offering a carefree service that handles insurance, financing, registration, taxes, and maintenance while offsetting the carbon footprint of every vehicle. Founded in Munich in 2019, FINN aims to positively impact people, organizations, and the planet through frictionless mobility.

• Cultivate and maintain strong relationships with key partners, understanding their business objectives and aligning marketing efforts to drive mutual success.
• Help create and define differentiating positioning for our products and solutions, tailored for each partner.
• Plan and execute strategic joint marketing campaigns, sales plays, and co-branded initiatives with partners to raise brand awareness and generate revenue.

Hightouch is the modern AI platform for marketing and growth teams. Our AI agents reimagine marketing workflows, allowing marketers to create content, plan campaigns, and execute strategies with transformational velocity and performance. Hightouch is a rare company built on the intersection of two fundamental technological shifts and partners with industry leaders like Domino’s, Chime, and Spotify.

• Develop the product’s value proposition and go-to-market strategies.
• Identify growth opportunities and develop integrated marketing campaigns.
• Build a cross-sell and upgrade engine.

Wealthsimple aims to help everyone achieve financial freedom. By using technology, they make transparent and low-cost financial services available, and they are the largest fintech company in Canada with over 3 million clients and $100B+ in assets.

• Ensure alignment between development, sales, and marketing teams.
• Translate technical features into customer benefits.
• Be a product and market evangelist.

Entersekt is a leader in digital banking fraud prevention and payment security, including mobile authentication, mobile app security, and 3-D Secure authentication for issuers, acquirers and payment networks. Entersekt enables secure digital transactions for leading financial institutions globally and protects the digital transactions of over 210 million active users on our platform.

• Own messaging and positioning for Circle’s Payments surface area.
• Craft high-impact copy and product content.
• Guide go-to-market strategy for payments features and improvements.

Circle is building the world’s leading all-in-one platform for online communities so creators, educators, and businesses can bring together their audience with discussions, live streams, events, chat, courses, and payments—all in one place, under their brand. They are a fully remote company of around 200 team members from 30+ countries around the world, collaborating across time zones but also managing for high standards, being asynchronous, and documenting a lot.

• Drive growth and narrative alignment.
• Build and execute a robust demand generation engine.
• Prioritize marketing resources in alignment with stakeholders.

Tidepool is a 501(c)(3) nonprofit organization dedicated to making diabetes data more accessible. They operate a connected diabetes data platform used by clinics, health systems, researchers, and device partners nationwide, employing a team that works around the world.

• Identify unmet needs, iterate user needs and hypotheses.
• Manage dependencies and cross-functional execution.
• Build business cases backed by data and economic models.

KOHO aims to improve financial services for Canadians by offering transparent products that help users spend smartly, save more, and build wealth. They are a performance-driven organization that values impact and financially empowering a generation of Canadians within a flexible and autonomous work environment.

• Own and Execute Product Launches: Lead the GTM strategy and execution for multiple product and feature launches.
• Craft Resonant Messaging: Develop and refine messaging, naming, and positioning frameworks tailored for both technical and non-technical audiences.
• Drive Cross-Channel Campaigns: Lead campaigns that reinforce Chainlink’s leadership and product narrative across key services.

Chainlink is the industry-standard oracle platform bringing the capital markets onchain and powering the majority of decentralized finance (DeFi). Many of the world’s largest financial services institutions have also adopted Chainlink’s standards and infrastructure.

• Own and evolve OM1’s product marketing vision and strategy.
• Lead go-to-market strategy for major product launches.
• Translate complex capabilities into clear narratives.

OM1 is a healthcare data and technology company focused on real world clinical data and outcomes, accelerating medical research and personalizing healthcare. Our interdisciplinary team uses expertise in medicine, software, Big Data, machine learning, public health and mathematics to transform records and generate unique insights.

• Develop and execute comprehensive launch plans for new payment products and platform features.
• Produce content that educates the market and drives inbound demand.
• Create differentiated positioning that translates our technical capabilities into clear business value.

Astra is building mission-critical infrastructure for moving money at scale. They power real-time transfers, bank debits, card disbursements, and complex financial compliance systems, processing billions in annual transaction volume. They are a small team making a big impact, focused on thoughtful collaboration, clarity, and initiative.

• Define value propositions, positioning, and messaging for your assigned product line(s).
• Build and execute go-to-market campaigns that increase awareness and adoption of the product within the portal and mobile app.
• Define Marketing KPIs for your product line(s) that inform dashboards in partnership with Product and Analytics teams.

HealthEquity's mission is to save and improve lives by empowering healthcare consumers. Join us and discover a work experience where the person is valued more than the position; they are passionate about providing a solution that allows American families to connect health and wealth. HealthEquity is an equal opportunity employer committed to being an employer where you feel welcome and included.

• Own positioning and messaging across all three businesses
• Lead go-to-market for product and model launches
• Set launch standards; ensure no release ships without a clear story

Runway is building AI to simulate the world through merging art and science and believes that world models are at the frontier of progress in artificial intelligence. They are a team of creative, open minded, caring and ambitious people who are determined to change the world.

• Design, execute, and iterate on multi-channel campaigns that drive user activation, feature adoption, and product engagement.
• Use product usage data to identify opportunities, craft compelling messaging, collaborate with product development on in-product experiences, and measure what works.
• Own the entire campaign lifecycle - from segmentation to creative to measurement.

Weaviate is an AI startup at its core with open source and creativity. The company's AI-native vector database uses machine learning to create meaningful insights from unstructured data in a completely new way. Named one of Forbes’ Top 50 AI startups, with over a million monthly downloads; Weaviate is quickly growing in popularity with developers and enterprises alike.

• Own brand story across multiple channels.
• Ensure consistency of voice and tone across all customer touchpoints.
• Write engaging ads for social media and Google Ads to boost conversions and ROI.

BiOptimizers aims to elevate individuals from baseline health to optimal biological performance through science-backed supplements and experiences. Their remote-first team promotes cross-functional collaboration, innovation, and tangible results to amplify human potential.

• Creates and manages product strategies, roadmaps, and product specifications for all payments specific product suites.

Pathward aims to create financial inclusion for all. They are a financial empowerment company that works with innovators to increase financial availability, choice, and opportunity for all. Pathward embraces the voices of their team members, customers, partners, and the communities they serve.

• Develop and execute go-to-market strategies for new products and features.
• Craft compelling messaging, positioning, and content that communicates value to target audiences.
• Drive product launches, including cross-functional coordination, internal enablement, and external communications.

Jobgether helps partner companies with their hiring needs. They use an AI-powered matching process to ensure applications are reviewed quickly, objectively, and fairly against the role's core requirements.

• Own marketing strategy and deliverables for high-complexity projects.
• Develop target product profiles, value propositions, and business cases.
• Integrate clinical insights into marketing strategy to reflect patient outcomes.

Maine General is partnered with Jobgether to find a Senior Upstream Product Marketing Manager to drive innovative marketing strategies for their dental product portfolio. The company offers remote work flexibility and opportunities for professional development and growth.

• Define value propositions and messaging across channels.
• Map member journeys for targeted campaigns.
• Build and execute go-to-market campaigns.

I'm partnering with a company that helps millions manage their health and financial wellbeing. They're using AI to match candidates quickly and fairly, and final decisions are made by humans.