Product Marketing Mgr
Benefits
Unlimited PTO
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Strategy & Messaging:
- Define value propositions, positioning, and messaging.
- Map member journeys and identify key funnel stages.
- Integrate messaging seamlessly across digital touchpoints.
Digital Activation & Conversion:
- Build and execute go-to-market campaigns.
- Develop and optimize channel strategies.
- Design and analyze experiments.
Measurement & Optimization:
- Define Marketing KPIs for your product line(s).
- Collaborate with Product and Technology to implement event tracking.
- Diagnose funnel bottlenecks and implement optimizations.
HealthEquity
HealthEquity's mission is to save and improve lives by empowering healthcare consumers. Join us and discover a work experience where the person is valued more than the position; they are passionate about providing a solution that allows American families to connect health and wealth. HealthEquity is an equal opportunity employer committed to being an employer where you feel welcome and included.