Head of Marketing
Benefits
Unlimited PTO
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Strategic Foundation & Positioning:
- Develop and own the marketing strategy.
- Evolve Backpack's brand positioning.
- Create strategic roadmap for marketing maturity.
Demand Generation & Growth Marketing:
- Build and execute multi-channel demand generation.
- Design and implement marketing programs across digital channels.
- Develop and optimize patient acquisition strategies.
Brand Execution & Content Development:
- Lead comprehensive refresh of website.
- Elevate existing marketing assets.
- Develop content strategy and thought leadership platform.
Infrastructure & Team Building:
- Establish marketing operations infrastructure.
- Define metrics, KPIs, and reporting cadence.
- Position the marketing function for future scale.
Backpack Healthcare
Backpack Healthcare is transforming access to mental and behavioral health care for underserved populations through virtual care delivery. They serve Medicaid-insured adolescents, adults, and maternal populations, partnering with healthcare providers and community organizations.