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Responsibilities:
- Assist in developing product positioning and messaging.
- Be a content contributor, spokesperson and thought leader.
- Communicate the value proposition of the products to the sales team.
Skills and Experience:
- Proven experience in product marketing, content marketing, digital marketing, and GTM strategy.
- Excellent writing and presentation communication skills.
- Domain experience in financial services digital banking, payments, fraud management and 3D-Secure highly preferred.
Personality Attributes:
- Sees the bigger picture, anticipates market shifts, and aligns product marketing with long-term business goals.
- Empathetic and insightful, deeply understands buyer personas, pain points, and how to position solutions to resonate with financial and e-commerce audiences.
- Builds trust and alignment across product, sales, marketing, and R&D teams, fostering cooperation and shared success.
Entersekt
Entersekt is a leader in digital banking fraud prevention and payment security, including mobile authentication, mobile app security, and 3-D Secure authentication for issuers, acquirers and payment networks. Entersekt enables secure digital transactions for leading financial institutions globally and protects the digital transactions of over 210 million active users on our platform.