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$280,000–$350,000/yr
North America

  • Own positioning and messaging across all three businesses
  • Lead go-to-market for product and model launches
  • Set launch standards; ensure no release ships without a clear story

Product Marketing Go-to-market Competitive Intelligence Messaging

20 jobs similar to Director of Product Marketing

Jobs ranked by similarity.

$110,000–$150,000/yr
US

  • Lead the development of clear positioning and messaging.
  • Partner with Product and Revenue to shape go-to-market strategy.
  • Enable teams with clear sales and partner-facing materials.

CodePath is reprogramming higher education to create AI-native engineers, CTOs, and founders. They deliver industry-vetted courses and career support centered on the needs of first-generation and low-income students, training them to become tech leaders.

US Unlimited PTO

  • Define and evolve Fieldguide’s ICPs, buyer and user personas, and messaging frameworks.
  • Own product positioning, value propositions, and category narrative, ensuring clear differentiation and consistency across all channels.
  • Lead end-to-end GTM strategy for product launches and major feature releases.

Fieldguide is establishing a new state of trust for global commerce and capital markets through automating and streamlining the work of assurance and audit practitioners specifically within cybersecurity, privacy, and ESG. They are based in San Francisco, CA, but built as a remote-first company that enables you to do your best work from anywhere. The team is inclusive, driven, humble and supportive.

US

  • Build a deep understanding of segment-specific pain points, ambitions, and perspectives.
  • Craft compelling value propositions, differentiators, and use cases that resonate with diverse audience segments.
  • Collaborate closely with Commercial, Clinical, Care Operations, and Product teams to develop and support the go-to-market strategy.

Equip is the leading virtual, evidence-based eating disorder treatment program on a mission to ensure that everyone with an eating disorder can access treatment that works. Founded in 2019, Equip has been a fully virtual company since its inception and is proud of the highly-engaged, passionate, and diverse Equisters that have created Equip’s culture.

$165,000–$175,000/yr
US Unlimited PTO 12w maternity 4w paternity

  • Own product positioning, messaging, and value propositions.
  • Lead end-to-end go-to-market planning for new products.
  • Create and maintain sales enablement assets.

Vanilla is a startup aiming to make estate planning modern and intelligent with their AI-powered platform. They bring together expertise across estate planning, wealth management, and SaaS, embracing flexibility and close connection across their distributed team.

US

  • Develop product positioning, value propositions and messaging.
  • Lead product launches, including strategy and KPI development.
  • Enable sales by communicating product value and delivering tools.

Jobgether connects job seekers and employers using an AI-powered matching process. They ensure applications are reviewed quickly, objectively, and fairly against the role's core requirements.

$230,000–$260,000/yr
US 12w maternity

  • Own Jasper’s overarching product story and messaging framework across products, personas, and verticals.
  • Translate complex technical innovation into clear, differentiated positioning that resonates with executive buyers and end users alike.
  • Lead, coach, and develop a team of PMMs who are strong in strategy and storytelling.

Jasper is the leading AI marketing platform, enabling companies to reimagine their marketing workflows and drive higher ROI. Jasper is a remote-first organization with team members across the US, France, and Australia and is trusted by nearly 20% of the Fortune 500.

CMO

1mind
US

  • Define and own 1mind’s brand identity, tone, voice, and market positioning.
  • Translate 1mind’s technical, AI-driven capabilities into compelling, customer-centric stories.
  • Design and execute the marketing motion - from brand awareness and thought leadership to demand generation, content, positioning, and launch plans.

1mind is a platform that deploys multimodal Superhumans for revenue teams. These Superhumans combine a face, a voice, and a GTM brain, and can lead unlimited, simultaneous conversations 24/7. They integrate seamlessly into existing workflows, scale instantly, and drive measurable impact.

$130,000–$150,000/yr
US

  • Conduct market research to understand customer needs, industry trends, and competitive landscape.
  • Develop clear and compelling product positioning, value propositions, and messaging.
  • Develop and execute go-to-market strategies for new product launches and feature releases.

Anomali is a security operations platform that is modernizing security operations with its AI-powered Copilot. They have a cloud-native security data lake which consolidates visibility and provides speed, scale, and performance while reducing the cost of security analytics.

$140,000–$165,000/yr
Unlimited PTO

  • Own messaging and positioning for your product area or customer segment.
  • Partner with Product Managers to deeply understand the product, roadmap, and customer needs; produce documentation and assets to share your understanding internally and externally.
  • Lead product launches and feature announcements end-to-end, orchestrating cross-functional execution across Sales, Growth, and CS.

Pulley's mission is to make it easier for anyone to start a company by helping founders understand, operate, and optimize their ownership from day one. They are a high-performing, product-driven team building the next generation of equity and business management tools in an AI-native world.

Global

  • Define the global PMM, Customer Marketing, and Channel Marketing vision and strategy.
  • Own the development and framework for all core product positioning and value messaging
  • Lead the creation of product packaging, pricing, and naming strategies.

SmartRecruiters is the Recruiting AI Company that transforms hiring for the world’s leading enterprises. Built for global scale, SmartRecruiters, an SAP company, delivers an AI-powered hiring platform that automates and optimizes the entire talent acquisition process. They are a values-driven, globally focused tech company with a bold vision for the future of work.

$280,000–$350,000/yr
North America

  • Own P&L for the creative tools business, including revenue, growth, and retention
  • Make build vs. integrate decisions, including third-party model curation
  • Align engineering, design, and research partners around priorities

Runway is building AI to simulate the world through merging art and science. They believe that world models are at the frontier of progress in artificial intelligence. The team is creative, open minded, caring and ambitious people who are determined to change the world.

$70,000–$120,700/yr
US

  • Drive go-to-market execution for B2B seller tools and features.
  • Shape positioning and value propositions by partnering with Product teams to gather seller feedback.
  • Enable seller education and adoption by collaborating with Content to create videos, guides, and other educational assets.

Jobgether is a company that uses an AI-powered matching process to ensure job applications are reviewed quickly, objectively, and fairly. They have an inclusive, people-first culture recognized as one of the Best Employers.

Europe

  • Own end-to-end product launches including positioning, enablement, and market amplification.
  • Create a competitive intelligence system to empower the sales team.
  • Measure and optimize marketing asset performance based on data insights.

Jobgether uses an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Their system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company.

$68,314–$75,571/yr
Unlimited PTO

  • Develop product positioning, value propositions and messaging.
  • Lead product launches, including strategy, KPI development, and creation of tools and collateral.
  • Enable sales by communicating product value propositions and delivering sales tools.

PointClickCare is a health tech company that's founder-led and privately held, empowering employees to push boundaries, innovate, and shape the future of healthcare. With the largest long-term and post-acute care dataset and a Marketplace of 400+ integrated partners, their platform serves over 30,000 provider organizations, making a real difference in millions of lives.

  • Own key product areas to understand the features we’re launching.
  • Execute insight-based lifecycle campaigns to drive adoption, retention and community.
  • Translate product messaging into visually compelling web experiences.

RevenueCat removes the headaches of building and scaling in-app subscriptions. Since graduating from YC’s S18 batch they’ve grown into the default monetization platform for mobile, with a remote-first crew of 100+ members, guided by values they actually practice.

$190,000–$230,000/yr
North America

  • Execute end-to-end creative work on short timelines
  • Strive for fresh, bold and innovative work that stands out from the market
  • Ideate, art direct and execute with a strong strategic creative sense and impeccable taste

Runway is building AI to simulate the world through merging art and science, believing that world models are at the frontier of progress in artificial intelligence. They consist of creative, open minded, caring and ambitious people who are determined to change the world.

US

  • Define and lead our end-to-end GTM strategy for new hardware products.
  • Deeply understand the customer and translate insights into compelling products.
  • Own positioning, messaging, and value propositions that differentiate our brand.

Jobgether uses an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. The system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company.

US

  • Translate protocol mechanics into market-ready messaging.
  • Own the end-to-end narrative for protocol products.
  • Lead GTM planning for protocol launches, upgrades, and ecosystem initiatives.

Anchorage Digital is building the world’s most advanced digital asset platform for institutions to participate in crypto. As a diverse team of more than 600 members, they are united in building the future of finance by providing the foundation upon which value moves safely in the new global economy.

$280,000–$350,000/yr
North America

  • Own the Real-Time Video business, starting with avatars
  • Find and support design partners through production deployment
  • Shape product direction based on partner feedback

Runway is building AI to simulate the world through merging art and science, believing that world models are at the frontier of progress in artificial intelligence. The team consists of creative, open minded, caring and ambitious people who are determined to change the world.

Unlimited PTO

  • Lead competitive intelligence and positioning in the AI governance landscape.
  • Develop competitive assets like battlecards and objection-handling guides.
  • Collaborate deeply with the Credo AI Research team to validate competitive claims.

Credo AI empowers organizations to responsibly build, adopt, procure, and use AI at scale. Credo AI has built a pioneering platform for context-driven AI governance, AI risk assessment, and compliance; since being founded in 2020, they have been recognized by Fast Company, the World Economic Forum, and CBInsights.