PLG-focused Product Marketing Manager

Own PLG Campaign Execution (60%):

• Plan and execute monthly PLG campaigns targeting specific user segments
• Own multi-channel campaigns end-to-end from rollout to analysis
• Collaborate with engineering to launch in-app banners, modals, and notifications

Build PLG Infrastructure (30%):

• Build and maintain the PLG campaign playbook
• Create reusable templates for emails, banners, dev handoffs, retrospectives
• Establish processes for campaign planning, execution, and measurement

Strategic Growth Initiatives (10%):

• Identify new campaign opportunities from product data
• Test new channels
• Experiment with growth loops and viral mechanics