Lifecycle Marketing Manager

Expansion Revenue Programs:

• Upsell & expansion campaigns – Usage-based triggers that identify accounts ready for add-ons, seat expansion, or plan upgrades
• New customer onboarding & activation – Multi-touch email and in-app sequences that drive time-to-value, feature adoption, and early engagement
• Product adoption & feature discovery – Targeted campaigns that introduce users to capabilities they're not yet using

Customer Education & Enablement:

• Live webinars – Monthly product webinars showcasing new features, use cases, and best practices
• On-demand training – Recorded tutorials, walkthroughs, and how-to guides delivered via email and in-app
• Use case storytelling – Customer examples and workflow templates that show practitioners how to win

Cross-Functional Orchestration:

• Partner with Product to understand feature usage patterns and identify expansion opportunities
• Work with Customer Success to build playbooks that combine high-touch and automated motions
• Collaborate with Sales to surface high-intent signals and warm leads for upsell conversations