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Research & Insights:

  • Lead qualitative research to improve activation and conversion.
  • Conduct customer interviews to understand motivations.
  • Develop actionable behavioral segments.

PLG Campaign Execution:

  • Execute and manage in-app campaigns for product communications.
  • Handle campaign setup, segmentation, and deployment.
  • Monitor campaign performance and iterate based on data.

Cross-Functional Collaboration:

  • Partner with Product Marketing to validate messaging.
  • Build continuous feedback loops.
  • Support the wider Product team with messaging capacity.

ApprovalMax

ApprovalMax redefines how finance teams manage the Money Out cycle, from purchase orders to expense management. Trusted by 18,000+ businesses, ApprovalMax automates financial controls and scales efficiently, backed by a £10 million investment to expand enterprise capabilities and product innovation.

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