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Brand Positioning & Value Proposition:
- Own the brand narrative.
- Define and refine KOHO’s positioning in the market.
- Ensure we stand out in a crowded fintech landscape.
Integrated Campaign Strategy:
- Develop and lead brand-building campaigns.
- Orchestrate cohesive execution across varied channels.
- Drive awareness and acquisition.
Go-to-Market (GTM) Leadership:
- Design and execute GTM strategies for new product launches.
- Increase user engagement, retention and profitability.
KOHO
KOHO aims to improve financial services for Canadians by offering transparent products without hidden fees, designed to help users spend smart, save more, and build wealth. They are a performance-oriented organization that values clarity, ownership, and bold thinking, with a remote-first setup built around autonomy and high trust.