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Responsibilities:
- Partner with the GTM Lead to plan and execute go-to-market strategy for new launches.
- Turn product specs into clear user narratives, positioning, and messaging.
- Define launch tiers (big launch vs soft launch vs experiment).
Be the voice of the user:
- Develop deep understanding of user segments (curious users, traders, power users, whales, newcomers, etc.).
- Translate user pain points into sharp messaging and product framing.
- Run or leverage surveys, feedback loops, and qualitative insights.
Drive adoption & revenue:
- Partner with the GTM Lead on adoption and growth priorities.
- Design campaigns focused on activation, retention, and usage — not just awareness.
- Partner with Data to track performance and iterate.
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