Develop and lead the GTM strategy for Beholder, driving awareness, acquisition, and retention.
Own the full end-to-end campaign management process, from strategic planning to execution, across various channels.
Understand and optimize the customer journey, deploying engagement strategies that maximize LTV and retention.
Kraken is a mission-focused company rooted in crypto values. They aim to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. As a fully remote company, they have Krakenites in 70+ countries who speak over 50 languages.
Own and Execute Product Launches: Lead the GTM strategy and execution for multiple product and feature launches.
Craft Resonant Messaging: Develop and refine messaging, naming, and positioning frameworks tailored for both technical and non-technical audiences.
Drive Cross-Channel Campaigns: Lead campaigns that reinforce Chainlink’s leadership and product narrative across key services.
Chainlink is the industry-standard oracle platform bringing the capital markets onchain and powering the majority of decentralized finance (DeFi). Many of the world’s largest financial services institutions have also adopted Chainlink’s standards and infrastructure.
Own product marketing for DeepBook, including positioning, messaging, and competitive analysis
Define core personas (builders, protocols, traders, liquidity providers) and value propositions
Lead product launches and campaigns with content, comms, and growth teams
Mysten Labs is building foundational infrastructure to accelerate the adoption of decentralized protocols based on blockchain technologies. They are a remote-first team with tremendous growth potential, aiming to bring the next billion users to web3.
Translate protocol mechanics into market-ready messaging.
Own the end-to-end narrative for protocol products.
Lead GTM planning for protocol launches, upgrades, and ecosystem initiatives.
Anchorage Digital is building the world’s most advanced digital asset platform for institutions to participate in crypto. As a diverse team of more than 600 members, they are united in building the future of finance by providing the foundation upon which value moves safely in the new global economy.
Scale paid and organic acquisition while maintaining efficient CAC.
Phantom is revolutionizing how millions interact with crypto. They offer a self-custodial wallet with a unified experience across Solana, Bitcoin, Ethereum, and Polygon. They have surpassed 16 million MAUs and are trending as a Top 50 app across all categories.
Own product positioning, messaging, and narrative for DeFi products.
Translate complex onchain mechanics into clear user-facing value propositions.
Drive ecosystem awareness and adoption through targeted campaigns.
Keyrock is a leading change-maker in the digital asset space, renowned for partnerships and innovation. With over 220 team members around the world from 42 nationalities, they operate trading on more than 80 exchanges, and working with a wide array of asset issuers.
Own messaging and positioning for Circle’s Payments surface area.
Craft high-impact copy and product content.
Guide go-to-market strategy for payments features and improvements.
Circle is building the world’s leading all-in-one platform for online communities so creators, educators, and businesses can bring together their audience with discussions, live streams, events, chat, courses, and payments—all in one place, under their brand. They are a fully remote company of around 200 team members from 30+ countries around the world, collaborating across time zones but also managing for high standards, being asynchronous, and documenting a lot.
Partner with R&D and marketing leadership to accelerate the growth of Wealth Management offering.
Develop the product’s value prop and our right to win in the category; build the product narrative.
Identify growth opportunities and work with a cross-functional team to bring marketing campaigns to market.
Wealthsimple is on a mission to help everyone achieve financial freedom by reimagining what it means to manage your money. They are the largest fintech company in Canada, with over 3+ million users who trust them with more than $100 billion in assets.
Collaborate with Sales and Growth to scale acquisition strategies for qualified trader leads.
Own Go-To-Market execution for trader products, ensuring smooth campaigns and tracked results.
Translate complex trading products into clear narratives, helping the business stand out.
Wealthsimple aims to provide financial freedom by making money management transparent and low-cost. As the largest fintech company in Canada, they serve 3+ million users with over $100 billion in assets and foster a collaborative and high-quality work environment.
Own product positioning, messaging, and value propositions.
Lead end-to-end go-to-market planning for new products.
Create and maintain sales enablement assets.
Vanilla is a startup aiming to make estate planning modern and intelligent with their AI-powered platform. They bring together expertise across estate planning, wealth management, and SaaS, embracing flexibility and close connection across their distributed team.
Cultivate and maintain strong relationships with key partners, understanding their business objectives and aligning marketing efforts to drive mutual success.
Help create and define differentiating positioning for our products and solutions, tailored for each partner.
Plan and execute strategic joint marketing campaigns, sales plays, and co-branded initiatives with partners to raise brand awareness and generate revenue.
Hightouch is the modern AI platform for marketing and growth teams. Our AI agents reimagine marketing workflows, allowing marketers to create content, plan campaigns, and execute strategies with transformational velocity and performance. Hightouch is a rare company built on the intersection of two fundamental technological shifts and partners with industry leaders like Domino’s, Chime, and Spotify.
Own positioning and messaging across all three businesses
Lead go-to-market for product and model launches
Set launch standards; ensure no release ships without a clear story
Runway is building AI to simulate the world through merging art and science and believes that world models are at the frontier of progress in artificial intelligence. They are a team of creative, open minded, caring and ambitious people who are determined to change the world.