Brand Marketing Leader

Brand Strategy & Governance:

• Lead the next phase of Forward’s brand strategy, positioning, tone, and visual identity for our customers, partners, and employees.
• Own creative agency relationships, onboarding of new agency partners as needed, and internal creative execution.
• Identify and manage brand partnerships that help elevate Forward’s mission.

Content Marketing & Social Media Management:

• Build Forward’s content marketing engine focused on SMB education, product value/benefits, and industry insights.
• Identify innovative content formats that resonate with our customers and manage all end-to end production and execution.
• Identify key social media KPIs and own measurement and reporting.

Corporate Communications & PR:

• Manage corporate reputation and messaging by developing a PR strategy that supports brand reputation, government affairs, and builds industry credibility.
• Support our government affairs team by partnering to develop customer advocate programs, paid and earned media opportunities.
• Source and manage PR agency relationships, measurement, and ongoing program development.