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Brand, Narrative & PR Execution:
- Ensure consistency across owned, earned, and shared channels with Mitratech’s brand POV.
- Align PR narratives with growth priorities as the primary marketing partner to Walker Sands.
- Translate complex HR topics into clear narratives for prospects, customers, analysts, and media.
Content Systems & Lead-Driving Execution:
- Design content for lead generation and pipeline influence, not just awareness.
- Transform approved assets into multiple downstream formats (web, email, sales enablement, social).
- Partner with Demand, Web, and Product Marketing to align content to ICPs and buyer journeys.
AI-First Content Operations:
- Use AI tools for first-pass drafts, like blogs and press inputs.
- Leverage AI to enforce brand voice and clarity at scale.
- Identify opportunities where AI can replace manual effort and increase speed-to-market.
Mitratech
Mitratech provides comprehensive legal, risk, and compliance software solutions. They empower organizations to manage legal workflows, mitigate risks, and maintain regulatory compliance. They are employing an AI-forward and systems-driven marketing to scale their brand.