Source Job

North America 4w PTO

  • Develop the product’s value proposition and go-to-market strategies.
  • Identify growth opportunities and develop integrated marketing campaigns.
  • Build a cross-sell and upgrade engine.

Product Marketing GTM Strategy Segmentation Messaging Experimentation

20 jobs similar to Product Marketing Manager

Jobs ranked by similarity.

$110,137–$132,164/yr
Canada

  • Own the brand narrative and refine KOHO’s positioning in the market.
  • Develop and lead brand-building campaigns that drive awareness and acquisition across channels.
  • Design and execute GTM strategies for new product launches to increase user engagement and retention.

KOHO aims to improve financial services for Canadians by offering transparent products without hidden fees, designed to help users spend smart, save more, and build wealth. They are a performance-oriented organization that values clarity, ownership, and bold thinking, with a remote-first setup built around autonomy and high trust.

Global

  • Partner with the GTM Lead to plan and execute go-to-market strategy for new launches.
  • Turn product specs into clear user narratives, positioning, and messaging.
  • Write product copy, in-app messaging, push notifications, banners, landing pages, and social launch copy.

Trust Wallet is the leading non-custodial cryptocurrency wallet, trusted by over 200 million people worldwide to securely manage and grow their digital assets. They aim to give individuals the freedom to own their assets, confidently participate in the future economy, and access opportunities that enhance their lives.

Global

  • Own and Execute Product Launches: Lead the GTM strategy and execution for multiple product and feature launches.
  • Craft Resonant Messaging: Develop and refine messaging, naming, and positioning frameworks tailored for both technical and non-technical audiences.
  • Drive Cross-Channel Campaigns: Lead campaigns that reinforce Chainlink’s leadership and product narrative across key services.

Chainlink is the industry-standard oracle platform bringing the capital markets onchain and powering the majority of decentralized finance (DeFi). Many of the world’s largest financial services institutions have also adopted Chainlink’s standards and infrastructure.

North America Europe

  • Ensure alignment between development, sales, and marketing teams.
  • Translate technical features into customer benefits.
  • Be a product and market evangelist.

Entersekt is a leader in digital banking fraud prevention and payment security, including mobile authentication, mobile app security, and 3-D Secure authentication for issuers, acquirers and payment networks. Entersekt enables secure digital transactions for leading financial institutions globally and protects the digital transactions of over 210 million active users on our platform.

US Unlimited PTO

  • Designing and optimizing omnichannel lifecycle marketing campaigns.
  • Driving customer activation, engagement, retention, referrals, and cross-sell efforts.
  • Leading A/B testing strategies to optimize content and audience segmentation.

Jobgether helps candidates get their applications reviewed faster and more fairly by using AI-powered matching processes. The company fosters an inclusive workplace and provides opportunities for growth in a high-growth, mission-driven culture.

US

  • Own the Opportunity Engine roadmap from discovery through delivery.
  • Partner daily with engineering, design, data, and business stakeholders.
  • Define success metrics and track progress toward client excellence and net revenue retention goals.

Mercer Advisors helps families amplify and simplify their financial lives by integrating financial planning, investment management, tax, estate, and insurance. They serve over 31,300 families in more than 90 cities across the U.S. and their employee base is composed of 50% women.

$86,000–$145,000/yr
US

  • Creates and manages product strategies, roadmaps, and product specifications for all payments specific product suites.

Pathward aims to create financial inclusion for all. They are a financial empowerment company that works with innovators to increase financial availability, choice, and opportunity for all. Pathward embraces the voices of their team members, customers, partners, and the communities they serve.

North America

  • Develop and execute go-to-market strategies for new products and features.
  • Craft compelling messaging, positioning, and content that communicates value to target audiences.
  • Drive product launches, including cross-functional coordination, internal enablement, and external communications.

Jobgether helps partner companies with their hiring needs. They use an AI-powered matching process to ensure applications are reviewed quickly, objectively, and fairly against the role's core requirements.

US

  • Drive the go-to-market strategy and messaging for payment solutions.
  • Increase customer adoption and satisfaction by translating complex features.
  • Influence product direction and marketing initiatives through collaboration.

Jobgether uses an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Their system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company.

$140,000–$170,000/yr
US Unlimited PTO

  • Own the go-to-market strategy and post-launch growth of MasterClass Certificates & MasterClass’s new advanced education product
  • Define audience segments and use cases across MasterClass Certificates and adjacent offerings
  • Drive portfolio-level positioning and messaging coherence across the product suite

MasterClass is a streaming platform where the world’s best come together so anyone, anywhere, can access and be inspired by their knowledge and stories. They're a remote-first workforce with collaborative work spaces in San Francisco and Kitchener, Ontario, and employees in several U.S. states.

Global 5w PTO

  • Research competitors and use client feedback to identify product gaps.
  • Optimize execution of the product roadmap with engineering teams.
  • Launch new products/features, assess performance, and iterate further.

BitMEX is a globally leading exchange for crypto derivatives, offering traders a professional-grade trading platform. Since its inception in 2014, BitMEX has maintained an impeccable security record. The company values meticulousness, agility, and simplicity.

Global

  • Own product marketing for DeepBook, including positioning, messaging, and competitive analysis
  • Define core personas (builders, protocols, traders, liquidity providers) and value propositions
  • Lead product launches and campaigns with content, comms, and growth teams

Mysten Labs is building foundational infrastructure to accelerate the adoption of decentralized protocols based on blockchain technologies. They are a remote-first team with tremendous growth potential, aiming to bring the next billion users to web3.

$140,000–$160,000/yr
Global 7w PTO

  • Own messaging and positioning for Circle’s Payments surface area.
  • Craft high-impact copy and product content.
  • Guide go-to-market strategy for payments features and improvements.

Circle is building the world’s leading all-in-one platform for online communities so creators, educators, and businesses can bring together their audience with discussions, live streams, events, chat, courses, and payments—all in one place, under their brand. They are a fully remote company of around 200 team members from 30+ countries around the world, collaborating across time zones but also managing for high standards, being asynchronous, and documenting a lot.

$87,500–$111,500/yr
US Unlimited PTO

  • Define value propositions and messaging across channels.
  • Map member journeys for targeted campaigns.
  • Build and execute go-to-market campaigns.

I'm partnering with a company that helps millions manage their health and financial wellbeing. They're using AI to match candidates quickly and fairly, and final decisions are made by humans.

US

  • Define and evolve the positioning for Prime and Markets as a unified institutional platform.
  • Lead messaging for complex products including spot, futures, options, and liquidity access.
  • Build and execute go-to-market strategies that enhance product readiness and sales enablement.

They connect job seekers with companies using an AI-powered matching process. They focus on reviewing applications quickly and fairly, ensuring the best candidates are identified for hiring companies. The company appreciates interest and wishes job seekers the best in their applications.

Canada 4w PTO

  • Build and manage best-in-class private asset offerings for Wealthsimple clients.
  • Collaborate across teams to support high-priority initiatives.
  • Translate investor needs into clear requirements and analyses.

Wealthsimple is on a mission to help everyone achieve financial freedom by reimagining what it means to manage your money. They are the largest fintech company in Canada, with 3+ million users who trust them with more than $100 billion in assets.

North America 4w PTO

  • Own the execution and optimization of top-of-funnel demand generation across multiple channels.
  • Drive lead volume and lead quality, with a strong understanding of downstream conversion and pipeline impact.
  • Optimize the full funnel—from first touch to opportunity—through testing, CRO, and continuous iteration.

Wealthsimple's mission is to help everyone achieve financial freedom by reimagining what it means to manage your money. They are the largest fintech company in Canada, with 3+ million users who trust them with more than $100 billion in assets.

$87,500–$111,500/yr
US Unlimited PTO

  • Define value propositions, positioning, and messaging for your assigned product line(s).
  • Build and execute go-to-market campaigns that increase awareness and adoption of the product within the portal and mobile app.
  • Define Marketing KPIs for your product line(s) that inform dashboards in partnership with Product and Analytics teams.

HealthEquity's mission is to save and improve lives by empowering healthcare consumers. Join us and discover a work experience where the person is valued more than the position; they are passionate about providing a solution that allows American families to connect health and wealth. HealthEquity is an equal opportunity employer committed to being an employer where you feel welcome and included.

Europe 5w PTO

  • Developing and executing a contact strategy to grow revenue across Digital Wealth, Platform, B2B and B2B2C channels
  • Building and maintaining strong relationships with digital partners, acting as a primary relationship manager
  • Understanding client needs and tailoring service levels to provide a high‑quality, value‑adding experience

Legal & General (L&G) is a leading UK financial services group and major global investor. They've been safeguarding people’s financial futures since 1836, and strive to build a better society, while improving the lives of customers and creating value for shareholders.

US

  • Own marketing strategy and deliverables for high-complexity projects.
  • Develop target product profiles, value propositions, and business cases.
  • Integrate clinical insights into marketing strategy to reflect patient outcomes.

Maine General is partnered with Jobgether to find a Senior Upstream Product Marketing Manager to drive innovative marketing strategies for their dental product portfolio. The company offers remote work flexibility and opportunities for professional development and growth.