VP of Marketing

Strategic Leadership:

• Own Orum’s marketing vision, strategy, and execution across brand, product marketing, and demand generation.
• Build and lead a high-performing marketing organization that drives measurable business outcomes.
• Partner with the CEO, CGO, and CRO on strategic growth initiatives, market expansion, and category design.

Brand, Positioning & Product Marketing Leadership:

• Define and evolve positioning, messaging, and differentiation across Orum’s product portfolio.
• Position Orum as a category-defining leader in AI sales technology through analyst, partner, influencer and media engagement.
• Lead GTM strategy for new products, features, and strategic initiatives in partnership with Product and Sales.

Demand Generation & Revenue Partnership:

• Own marketing-sourced pipeline, while serving as a true partner to Sales in driving total pipeline and revenue growth.
• Build and evolve a full-funnel demand engine that includes inbound, outbound support, ABM, lifecycle marketing, and field programs.
• Partner with the Growth team to ensure demand programs align to market positioning and revenue goals.