Director of Product Marketing - Devices & Ecosystem

Go-to-Market Strategy & Execution:

• Define and lead the GTM strategy for Tile product launches, ensuring coordinated execution across retail, e-commerce, and direct-to-member channels.
• Drive launch readiness in partnership with Product, ensuring positioning, packaging, and channel plans ladder to business objectives.

Storytelling & Executive Communications:

• Own the positioning and messaging framework for the Life360 Tile portfolio and ecosystem integrations, ensuring consistency across all Member touchpoints.
• Partner with Marketing and Sales to translate product value into compelling narratives that drive awareness, consideration, and conversion through direct channels.

Market Intelligence & Product Partnership:

• Act as a strategic partner to PM to ensure the sustained health of the hardware-to-subscription funnel and drive long-term category growth beyond the initial launch window.
• Lead the development of consumer insights through qualitative and quantitative studies to deeply understand unmet needs and pain points that shape the future roadmap.