Principal Product Marketing Manager

CapIntel is looking for a Principal Product Marketing Manager to join our Product team and lead the development and delivery of effective go-to-market strategies. In this role, you’ll contribute to product adoption and business growth by shaping clear messaging, building scalable marketing programs, and translating insights into strategic recommendations. You’ll work closely with product, marketing, and revenue teams to ensure our products are well positioned, clearly understood, and successfully launched. You will lead go-to-market strategy for major launches that support roadmap priorities and user adoption, build and maintain scalable product marketing processes to ensure consistency across messaging, enablement, and launch execution, and develop clear, accessible enablement materials that help customer-facing teams communicate product value. You will also gather and synthesize customer insights, product usage data, and market feedback to inform positioning and strategy.