Execute retention, adoption, and success lifecycle programs defined by Customer Marketing strategy.
Deliver onboarding, value-realisation, and renewal-adjacent communications with Marketing Automation and Content teams.
Execute operational and support-related customer communications, ensuring accuracy, timeliness, and clarity.
Geotab is a global leader in IoT and connected transportation and certified “Great Place to Work™.” They connect commercial vehicles to the internet and provide web-based analytics to help customers better manage their fleets. Geotab is a fast paced, ever changing environment with a fun and inclusive work culture where people follow their passion and think differently.
Support the development and execution of GTM plans, ensuring alignment with product marketing goals and timelines.
Use AI tools and automation platforms (e.g., Chat GPT, Make/Power Automate) to enhance GTM processes, such as persona building, competitive analysis, and customer segmentation.
Assist in creating and refining buyer and user personas to guide GTM strategies.
ATPCO is the world's primary source for air fare content, holding over 200 million fares across 160 countries. They believe in flexibility, trust, and a culture where your wellbeing comes first. At ATPCO, they believe in flexibility, trust, and a culture where your wellbeing comes first
The Senior Director, Marketing Technology (MarTech) is responsible for building and operating ServiceNow’s global Marketing Technology ecosystem.
Owns the MarTech operating system: defining how platforms, data, workflows, and AI agents work together.
Leads platform strategy, governance, and enablement while partnering closely with Digital Experience, Activation, Data & Analytics, IT, and Integrated Marketing.
ServiceNow began in San Diego, California in 2004. They are now a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®, to empower organizations to find smarter, faster, and better ways to work.