Senior Director, Marketing Technology (MarTech)

MarTech Strategy & Architecture:

• Define and own the enterprise MarTech architecture, including marketing automation, CDP, identity, orchestration, analytics, and AI enablement layers.
• Maintain a multi-year MarTech roadmap aligned to business priorities, platform evolution, and AI capability maturity.

Platform Operations & Enablement:

• Lead day-to-day operations of core MarTech platforms.
• Establish operational rigor: intake models, SLAs, release management, platform health metrics, and incident management.
• Build enablement programs that ensure marketers, pods, and partners can self-serve effectively within governed guardrails.

Governance, Privacy & Compliance:

• Own MarTech governance across data privacy, consent management, AI governance, and brand safety.
• Ensure compliance with global regulations (GDPR, CCPA, emerging AI regulations) across all marketing platforms and workflows.
• Establish clear standards for data usage, integrations, vendor access, and third-party activation.