Director, Marketing Operations

What You’ll Deliver / Key Responsibilities:

• Own our tech stack: Take full responsibility for the marketing technology stack, including configuration, customization, and optimization of all related processes and integrations.
• Lead Funnel Management Process: Optimize our perpetual demand generation process by creating and managing automated workflows, campaigns, and nurturing programs to improve lead generation, qualification, and conversion.
• Track and Optimize Performance: Support our monthly business review process. with analysis on key metrics, campaign performance, and ROI, providing actionable insights for optimization and improvement across marketing initiatives and channels.

Technical Campaign Oversight:

• Oversee the technical execution of marketing campaigns using automation and data platforms, including setting up complex workflows, behavioral triggers, and personalized content delivery.
• Ensure Data Governance and Compliance: Develop and enforce data governance practices to ensure data privacy compliance, auditing data quality, and maintaining a clean and organized database.
• Enable the Marketing Organization: Act as a key driver of marketing capabilities by establishing comprehensive marketing operations processes, workflows, and best practices, and providing technical training to the marketing team.

Cross-Functional Alignment:

• Collaborate closely with Marketing, GTM, Product Management, and Customer Success to ensure cohesive, integrated campaign execution.
• Lead the Team: Lead and develop a high-performing marketing operations team, offering guidance, mentorship, and professional development opportunities.