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Strategic Leadership & Vision:
- Define and lead the Marketing Operations strategic vision and multi-year roadmap.
- Serve as the senior leader over the end-to-end Marketing Technology stack.
- Establish operational frameworks and standards that create efficiency.
Advanced Analytics & Insights:
- Lead the enterprise marketing analytics function, leveraging AI-driven tools.
- Define and govern Newsela’s marketing attribution model.
- Partner with stakeholders to ensure a unified view of pipeline.
Systems & Operational Excellence:
- Architect, optimize, and govern all core operational flows.
- Ensure data integrity, system hygiene, and reliable data flow.
- Evaluate and implement new technologies that enhance automation.
Team Leadership & Talent Development:
- Lead, expand, and mentor a high-performing Marketing Operations team.
- Provide coaching, professional development, and clear success metrics.
- Oversee vendor relationships and guide cross-functional teams.
Newsela
Newsela takes authentic, real-world content from trusted sources and makes it instruction ready for K-12 classrooms. Today, over 3.3 million teachers and 40 million students have registered with Newsela for content that's personalized to student interests, accessible to everyone, aligned to instructional standards, and attached to activities and reporting.