Source Job

US

  • Execute retention, adoption, and success lifecycle programs defined by Customer Marketing strategy.
  • Deliver onboarding, value-realisation, and renewal-adjacent communications with Marketing Automation and Content teams.
  • Execute operational and support-related customer communications, ensuring accuracy, timeliness, and clarity.

Customer Marketing Lifecycle Marketing Project Management Automation

20 jobs similar to Senior Retention & Success Specialist - Customer Lifecycle Marketing

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$80,000–$107,000/yr
US

  • Own lifecycle campaigns across onboarding, adoption, engagement, retention, and expansion.
  • Partner with onboarding to accelerate time-to-value and drive activation.
  • Build nurture, education, and engagement programs to increase usage and reduce churn.

Applied Systems is transforming the insurance industry by delivering innovative software and services. They have 40+ years of experience in the Insurtech game and value team players who learn from diverse experiences and backgrounds.

$95,000–$115,000/yr
US

  • Own end-to-end lifecycle strategy and execution across acquisition, onboarding, engagement, churn, retention, and win-back.
  • Lead CRM/ESP strategy and innovation, including optimization, vendor management, and potential migrations – ensuring our platforms are scalable and future-ready.
  • Build automated, behaviorally-driven lifecycle journeys and ad hoc campaigns across email, SMS, and emerging channels.

Axios is a media company focused on delivering news and information efficiently. They are known for their "Smart Brevity" style. The company values open communication, diversity, and creating a positive work environment.

US

  • Own and scale end-to-end CRM and retention efforts (through email, SMS, and loyalty/retention flows).
  • Partner closely with Brand, Product, CX, Web, Analytics, Growth and Commercial teams.
  • Improve retention, repeat purchase and LTV/LTR.

Pendulum is aiming to improve physical and mental health by understanding, then restoring and enhancing the human microbiome. Pendulum has an inspiring and collaborative environment and has earned a spot on Forbes Magazine’s exclusive “The Next Billion Dollar Startups” list.

$60,000–$70,000/yr
US

  • Partner with the Retention Marketing Manager to maintain the customer editorial calendar, ensuring all campaigns, automations, and promotions are planned and executed on schedule.
  • Build, QA, and deploy email and SMS campaigns and automated flows in Klaviyo with precision and timeliness.
  • Develop and test subject lines, preview text, creative, and timing to maximize engagement and revenue.

Kindred Bravely exists to make early motherhood feel a little less overwhelming and a lot more supported. Trusted by millions of moms since 2015, Kindred Bravely thoughtfully designs award-winning maternity, postpartum, breastfeeding, and baby essentials that offer unparalleled comfort and intuitive function, allowing moms to feel supported, empowered, and more like themselves.

US Canada 4w PTO

  • Own and build strong, strategic relationships with a dedicated portfolio of customers
  • Drive customer renewal and retention, exceeding quarterly Net Dollar Retention (NDR) goals
  • Develop innovative strategies to increase customer engagement and product adoption

Athennian increases trust in business by helping legal, finance, and tax teams be transaction and audit-ready through organizing business entity and corporate structure information. They manage over a million business entities to automate workflows for ownership, company secretarial, governance, tax, and compliance.

US

  • Execute demand generation programs across channels with agency partners.
  • Launch and manage lifecycle programs supporting onboarding, adoption, retention, and expansion.
  • Track pipeline contribution, conversion rates, and lifecycle engagement.

Wayvia helps the world’s top brands stay ahead—using AI, data, and innovation to shape the future of commerce. At Wayvia, you’ll find a team that’s curious, collaborative, and always up for solving what’s next; they move fast, think boldly, and support one another.

$130,000–$200,000/yr
US Unlimited PTO

  • Audit and optimize or rebuild the retention and lifecycle marketing engine across email, SMS, and subscription products.
  • Create and execute performance-driven campaigns and set up high-converting automations to improve CAC payback periods.
  • Partner with acquisition and data teams to design post-click funnels and ensure clean, mapped customer journeys.

I couldn't find enough information about the company to complete this field.

$154,000–$220,000/yr
US Canada Unlimited PTO

  • Own lifecycle KPIs including activation, engagement, retention, churn reduction, and lifetime value.
  • Define and execute a lifecycle roadmap aligned to company and marketing OKRs.
  • Translate customer insights and behavioral data into measurable programs that drive long term value.

TextNow aims to democratize phone service by evolving the way the world connects. They are the largest provider of free phone service in the nation, serving ambitious, self-directed people who expect transparency, value, and freedom in how they connect.

US

  • Own the overarching loyalty program strategy and execution that clearly defines how agents can maximize their earnings and growth.
  • Lead the continuous optimization of existing programs that drive retention, engagement, and new customer acquisition.
  • Partner with product and UX teams to create in-portal experiences that make programs easy to understand and participate in.

First Connect Insurance Services is a digital platform providing independent insurance agents access to top US carriers and the optionality necessary to grow their businesses. They've got thousands of active agents with hundreds joining monthly and they plan to accelerate their growth.

US

  • Develop and execute lifecycle marketing programs that support provider acquisition and engagement.
  • Design personalized messaging strategies tailored to different provider cohorts.
  • Analyze campaign performance and provider behavior data to identify engagement opportunities.

BetterHelp is on a mission to remove traditional barriers to therapy and make mental health care accessible. Founded in 2013, they are the world’s largest online therapy service with over 30,000 therapists helping millions globally.

4w PTO 16w maternity 8w paternity

  • Own the end-to-end lifecycle strategy, ensuring every stage of the customer journey deepens connection and drives repeat behavior.
  • Build and launch Lola’s loyalty program, including structure, tiers, benefits, and ongoing engagement.
  • Lead the retention and loyalty strategy component of our digital products: the website and mobile app.

Lola Blankets is a fast-growing, design-driven brand creating the world’s most loved faux-fur blankets. With a devoted community, strong influencer presence, and rapid scale, they are redefining what comfort and style mean for the home.

$90,000–$110,000/yr
US

  • Own end-to-end execution of CRM campaigns and always-on lifecycle journeys across Email, SMS, Push, and App.
  • Manage and support CRM Associates by assigning work, setting priorities, reviewing builds, and providing coaching and feedback.
  • Lead A/B testing and optimization efforts to improve engagement, conversion, and retention performance.

Nutrafol is a company that creates clinically tested products for hair growth and provides support for people at every step of their hair journey. They are recommended by over 7,500 physicians and hair professionals for trusted, reliable results, embracing individuality and differences.

North America 5w PTO

  • Manage a high volume of customers using one-to-many communication strategies.
  • Monitor churn risk through behavioral signals and health scores; deploy automated renewal readiness campaigns.
  • Identify product-qualified leads and usage-based expansion opportunities, triggering in-app messages and emails.

Optro is a leading audit, risk, ESG, and InfoSec platform used by over 50% of the Fortune 500. They are known for their award-winning technology and customer satisfaction, and have been recognized as one of the fastest-growing tech companies in North America for seven years running.

US

  • Own lifecycle experience direction for assigned journeys or segments
  • Translate business priorities into actionable lifecycle initiatives
  • Monitor and analyze Lifecycle performance and optimize based on findings

Jobgether employs an AI-powered matching process to ensure applications are reviewed quickly, objectively, and fairly against a role's core requirements. Their system identifies the top-fitting candidates, and the shortlist is then shared directly with the hiring company.

$88,000–$100,000/yr
US

  • Manage SMB customers via tech-touch workflows.
  • Proactively monitor customer health scores and provide targeted guidance.
  • Act as the first line of defense for incoming customer inquiries.

LogicGate is an AI GRC platform helping governance, risk, and compliance teams limit surprises, strengthen resilience, augment program performance, and confidently quantify impact and business value. They are committed to delivering an exceptional experience for their employees and customers by empowering and enabling their people.

$130,000–$160,000/yr
US

  • Drive the campaign calendar, ideating on ways to position quince products and continuously test messaging to improve performance
  • Own merchandising and product curation in all of our campaign messaging to balance catalogue exposure and revenue performance
  • Set up a multitude of tests across email, SMS, and push to drive statistically significant improvements in CTR and Revenue

Quince is a DTC model tech company disrupting the retail industry by putting AI, analytics and automation at the center of everything they do. They have strong investor backing and a focus on sustainable growth, and are scaling rapidly while maintaining a commitment to quality, simplicity, and radical price transparency.

US

  • Own executive-level relationships for top-tier healthcare accounts (TCV $200k+).
  • Co-create Joint Business Plans and lead Executive Business Reviews (EBRs) focused on ROI and compliance risk mitigation.
  • Act as the Voice of the Customer (VoC) by synthesizing user needs into actionable insights for the Product team.

Propelus simplifies workforce compliance management across healthcare. With innovative technology and strategic partnerships, Propelus empowers millions of professionals, employers, and regulators to create a connected and efficient healthcare ecosystem.

Unlimited PTO 2w maternity

  • Manage a portfolio of 30+ commercial and enterprise customer accounts, focusing on ensuring their success and satisfaction with our products/services.
  • Serve as the primary point of contact for customers, building strong, lasting relationships and understanding their needs and objectives.
  • Drive product adoption and ensure customers are leveraging our products effectively to achieve their goals.

Forma is a flexible benefits software company founded in 2017 that helps companies offer competitive benefits packages by giving employees more choice in how they spend their benefit allowances. They have helped hundreds of companies design flexible, inclusive benefits programs for nearly a million employees.

Colombia

  • Drive retention and growth among assigned group of customers.
  • Act as the customer advocate by sharing established best practices.
  • Effectively identify and partner with resources across departments based on customer objectives.

iCIMS is a software company. They have a collaborative culture.

Canada

  • Manage a book of approximately 50 of our largest and most strategic global Enterprise accounts.
  • Ensure a seamless customer experience throughout the entire life cycle - from onboarding through engagement and renewal.
  • Proactively drive customer adoption and mitigate retention risk.

Articulate provides solutions for creating engaging and interactive e-learning courses. While the job posting does not specify company size, Articulate values diversity and is committed to fostering an inclusive environment.