Source Job

US

  • Own the overarching loyalty program strategy and execution that clearly defines how agents can maximize their earnings and growth.
  • Lead the continuous optimization of existing programs that drive retention, engagement, and new customer acquisition.
  • Partner with product and UX teams to create in-portal experiences that make programs easy to understand and participate in.

Communication

17 jobs similar to Product Marketing Manager, Loyalty and Retention

Jobs ranked by similarity.

  • Architect, launch, and scale a B2B loyalty program to drive deep engagement through benefits and streamlined support.
  • Lead a team of marketers and own the end-to-end strategy for provider engagement and revenue growth.
  • Balance high-level strategy with meticulous execution in a flexible way of working.

Synchrony is building a future where every ambition is within reach by creating financial and technology solutions that move people forward. More than 50% of their workforce is engaged in Employee Resource Groups (ERGs), offering a safe space to learn and grow.

4w PTO 16w maternity 8w paternity

  • Own the end-to-end lifecycle strategy, ensuring every stage of the customer journey deepens connection and drives repeat behavior.
  • Build and launch Lola’s loyalty program, including structure, tiers, benefits, and ongoing engagement.
  • Lead the retention and loyalty strategy component of our digital products: the website and mobile app.

Lola Blankets is a fast-growing, design-driven brand creating the world’s most loved faux-fur blankets. With a devoted community, strong influencer presence, and rapid scale, they are redefining what comfort and style mean for the home.

$110,000–$185,000/yr

  • Responsible for technical management and delivery of strategic initiatives for loyalty capabilities and processes.
  • Manage project reviews, feasibility, cost benefit analysis, prioritization, initiation, execution, and closure.
  • Serve as the Technical Project Manager, applying technical expertise and Agile experience to project schedules and delivery.

Synchrony is building financial and technology solutions that move people forward. They offer a supportive and encouraging culture where employees are provided with tools and technology to grow their careers, and more than 50% of their workforce is engaged in Employee Resource Groups.

$130,000–$160,000/yr
US

  • Drive the campaign calendar, ideating on ways to position quince products and continuously test messaging to improve performance
  • Own merchandising and product curation in all of our campaign messaging to balance catalogue exposure and revenue performance
  • Set up a multitude of tests across email, SMS, and push to drive statistically significant improvements in CTR and Revenue

Quince is a DTC model tech company disrupting the retail industry by putting AI, analytics and automation at the center of everything they do. They have strong investor backing and a focus on sustainable growth, and are scaling rapidly while maintaining a commitment to quality, simplicity, and radical price transparency.

$130,000–$200,000/yr
US Unlimited PTO

  • Audit and optimize or rebuild the retention and lifecycle marketing engine across email, SMS, and subscription products.
  • Create and execute performance-driven campaigns and set up high-converting automations to improve CAC payback periods.
  • Partner with acquisition and data teams to design post-click funnels and ensure clean, mapped customer journeys.

I couldn't find enough information about the company to complete this field.

$80,000–$107,000/yr
US

  • Own lifecycle campaigns across onboarding, adoption, engagement, retention, and expansion.
  • Partner with onboarding to accelerate time-to-value and drive activation.
  • Build nurture, education, and engagement programs to increase usage and reduce churn.

Applied Systems is transforming the insurance industry by delivering innovative software and services. They have 40+ years of experience in the Insurtech game and value team players who learn from diverse experiences and backgrounds.

US

  • Own and scale end-to-end CRM and retention efforts (through email, SMS, and loyalty/retention flows).
  • Partner closely with Brand, Product, CX, Web, Analytics, Growth and Commercial teams.
  • Improve retention, repeat purchase and LTV/LTR.

Pendulum is aiming to improve physical and mental health by understanding, then restoring and enhancing the human microbiome. Pendulum has an inspiring and collaborative environment and has earned a spot on Forbes Magazine’s exclusive “The Next Billion Dollar Startups” list.

US

  • Own global customer lifecycle strategy spanning onboarding, adoption, education, retention, and expansion across segments and regions
  • Lead, mentor, and scale a high-performing customer marketing team with clear operating rhythms and accountability
  • Own customer communications including newsletters, product announcements, webinars, and educational programming to drive adoption and satisfaction

Keeper Security transforms cybersecurity for millions of individuals and thousands of organizations globally. Our patented zero-trust and zero-knowledge privileged access management solution unifies enterprise password, secrets and connections management with zero-trust network access and remote browser isolation.

US

  • Execute demand generation programs across channels with agency partners.
  • Launch and manage lifecycle programs supporting onboarding, adoption, retention, and expansion.
  • Track pipeline contribution, conversion rates, and lifecycle engagement.

Wayvia helps the world’s top brands stay ahead—using AI, data, and innovation to shape the future of commerce. At Wayvia, you’ll find a team that’s curious, collaborative, and always up for solving what’s next; they move fast, think boldly, and support one another.

$95,000–$105,000/yr
US Unlimited PTO

  • Develop and manage customer advocacy and referral programs
  • Source and coordinate customer stories, quotes, and proof points
  • Support creation of ROI-backed case studies and customer evidence

Radicle Health provides human services software products that promote collaboration and innovation, helping organizations better serve their communities. They foster a culture of shared learning and holistic thinking with a focus on supporting organizations in delivering essential services.

$115,360–$173,040/yr
Unlimited PTO

  • Own engagement and retention metrics by driving improvements to key engagement indicators.
  • Develop engagement strategy and build the product vision for personalized user journeys.
  • Leverage AI to accelerate product development; Apply AI to personalize user experiences.

Merative provides data, analytics, and software for health and social care. Their values – focus, speed, trust, and inspire – shape how they show up for their clients and each other.

US

  • Develop and execute lifecycle marketing programs that support provider acquisition and engagement.
  • Design personalized messaging strategies tailored to different provider cohorts.
  • Analyze campaign performance and provider behavior data to identify engagement opportunities.

BetterHelp is on a mission to remove traditional barriers to therapy and make mental health care accessible. Founded in 2013, they are the world’s largest online therapy service with over 30,000 therapists helping millions globally.

$95,000–$115,000/yr
US

  • Own end-to-end lifecycle strategy and execution across acquisition, onboarding, engagement, churn, retention, and win-back.
  • Lead CRM/ESP strategy and innovation, including optimization, vendor management, and potential migrations – ensuring our platforms are scalable and future-ready.
  • Build automated, behaviorally-driven lifecycle journeys and ad hoc campaigns across email, SMS, and emerging channels.

Axios is a media company focused on delivering news and information efficiently. They are known for their "Smart Brevity" style. The company values open communication, diversity, and creating a positive work environment.

$154,000–$220,000/yr
US Canada Unlimited PTO

  • Own lifecycle KPIs including activation, engagement, retention, churn reduction, and lifetime value.
  • Define and execute a lifecycle roadmap aligned to company and marketing OKRs.
  • Translate customer insights and behavioral data into measurable programs that drive long term value.

TextNow aims to democratize phone service by evolving the way the world connects. They are the largest provider of free phone service in the nation, serving ambitious, self-directed people who expect transparency, value, and freedom in how they connect.

$60,000–$70,000/yr
US

  • Partner with the Retention Marketing Manager to maintain the customer editorial calendar, ensuring all campaigns, automations, and promotions are planned and executed on schedule.
  • Build, QA, and deploy email and SMS campaigns and automated flows in Klaviyo with precision and timeliness.
  • Develop and test subject lines, preview text, creative, and timing to maximize engagement and revenue.

Kindred Bravely exists to make early motherhood feel a little less overwhelming and a lot more supported. Trusted by millions of moms since 2015, Kindred Bravely thoughtfully designs award-winning maternity, postpartum, breastfeeding, and baby essentials that offer unparalleled comfort and intuitive function, allowing moms to feel supported, empowered, and more like themselves.

Global 6w PTO

  • Own product marketing strategy for dedicated B2C product: segmentation, positioning, messaging, and go-to-market.
  • Align and lead a cross-functional squad (UA, CRM, creative, analytics, landing pages, product) to drive growth initiatives.
  • Improve full funnel performance: acquisition → onboarding → activation → retention → monetisation (LTV-focused).

Jobgether is a platform that connects job seekers with companies. They use an AI-powered matching process to ensure applications are reviewed quickly and fairly, identifying top candidates for hiring companies.

$117,502–$132,214/yr
Canada 4w PTO

  • Evolve our product strategy to improve how our post-sale experience delivers greater customer delight, retention, referral growth and cross-product adoption.
  • Develop a deep understanding of both PolicyMe customers and internal customers - use this knowledge to build products and features that your users love.
  • Lead the product team through the full product lifecycle: problem definition, discovery, solution design, scoping, execution, launch, and iteration

PolicyMe is Canada’s leading digital insurance solution, offering straightforward and affordable financial protection for families from coast to coast. They operate with a remote-first culture and are looking for ambitious yet humble humans to join their team.