Senior Director, Lifecycle Marketing/Retention

Lifecycle Strategy & Vision:

• Set the strategic roadmap and quarterly OKRs for lifecycle marketing with clear impact on retention and revenue.
• Lead the end-to-end lifecycle strategy to convert leads, drive retention, and re-engage churned customers.
• Establish frameworks to scale automated, segmented and personalized customer journeys.

Measurement, Insights and Experimentation:

• Own lifecycle measurement by defining KPIs and uncovering what drives retention and customer value.
• Translate data into actionable insights and strategies that deliver strong business outcomes, and inform forecasting in partnership with Demand and Supply teams.

Team Leadership:

• Directly manage a Lifecycle Marketing Director, setting strategy, prioritizing initiatives, and ensuring successful execution against retention and LTV goals.
• Lead our cross-functional retention group.