Own lifecycle KPIs including activation, engagement, retention, churn reduction, and lifetime value
Define and execute a lifecycle roadmap aligned to company and marketing OKRs
Translate customer insights and behavioral data into measurable programs that drive long term value

Transform Onboarding and Early Experience:

Redesign onboarding to improve clarity, trust, and early habit formation
Identify key early behaviors tied to long term retention and build programs to drive them
Reduce early churn through proactive education and expectation setting

Establish a High Performance Testing Engine:

Create and own a disciplined lifecycle experimentation roadmap
Drive testing across messaging, offers, segmentation, and value propositions
Measure incremental impact and downstream behavior, not vanity metrics

TextNow

TextNow aims to democratize phone service by evolving the way the world connects. They are the largest provider of free phone service in the nation, serving ambitious, self-directed people who expect transparency, value, and freedom in how they connect.

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