Similar Jobs
See allLifecycle Marketing Manager
Common Room
HubSpot
Marketo
Braze
Director, Customer Lifecycle Marketing
Keeper Security
US
Lifecycle Marketing
CRM
Marketing Automation
Lifecycle Marketing Lead
Phantom
Global
CRM
B2C
FinTech
Director of Retention & Lifecycle
Breezy
US
Email Marketing
SMS Marketing
Campaign Retention Manager
Jobgether
Global
CRM
Marketing Automation
Segmentation
Lifecycle Marketing Leadership:
- Own lifecycle campaigns across onboarding, adoption, engagement, retention, and expansion.
- Partner with onboarding to accelerate time-to-value, drive activation, and ensure successful product adoption.
Customer Engagement & Retention:
- Build nurture, education, and engagement programs to increase usage and reduce churn.
- Support customer success with targeted campaigns to drive adoption of Retention Center and Automation Center.
Cross-functional Execution & Optimization:
- Collaborate across CX, success, product, and marketing teams to test, measure, and improve lifecycle performance.
- Use health scores, usage data, and feedback to identify risk, inform proactive retention, and optimize strategy.
Applied Systems
Applied Systems is transforming the insurance industry by delivering innovative software and services. They have 40+ years of experience in the Insurtech game and value team players who learn from diverse experiences and backgrounds.