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US

  • Execute demand generation programs across channels with agency partners.
  • Launch and manage lifecycle programs supporting onboarding, adoption, retention, and expansion.
  • Track pipeline contribution, conversion rates, and lifecycle engagement.

Demand Generation Lifecycle Marketing SEO CRO B2B SaaS

20 jobs similar to Demand Generation & Customer Lifecycle Manager

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$80,000–$107,000/yr
US

  • Own lifecycle campaigns across onboarding, adoption, engagement, retention, and expansion.
  • Partner with onboarding to accelerate time-to-value and drive activation.
  • Build nurture, education, and engagement programs to increase usage and reduce churn.

Applied Systems is transforming the insurance industry by delivering innovative software and services. They have 40+ years of experience in the Insurtech game and value team players who learn from diverse experiences and backgrounds.

US Unlimited PTO

  • Own the channel strategy and performance across ABM, paid search, paid social, email marketing, events, and content sponsorships.
  • Build and launch full-funnel campaigns in partnership with content, product marketing, and sales to target priority accounts and verticals.
  • Work with internal teams to identify new growth opportunities (use cases, verticals, personas) and translate them into actionable campaign plans.

Sardine is a leader in fraud prevention and AML compliance, using device intelligence, behavior biometrics, machine learning, and AI to stop fraud before it happens. They have raised $145M from world-class investors and have hubs in multiple locations but maintain a remote-first work culture.

US

  • Set the strategy and drive execution across paid, lifecycle, and content.
  • Design the journey, ensuring lead routing and MQL quality are seamless.
  • Manage segmentation, lead scoring, and behavioral automation.

Seamless.AI has helped sales teams maximize revenue with the world’s first real-time B2B search engine since 2015. It is one of Ohio’s fastest-growing companies, earning accolades like G2’s 2025 Best Software Products and LinkedIn’s Top 50 Tech Startups.

Latin America Asia

  • Collaborate in designing and executing integrated, multi-channel demand generation campaigns.
  • Take a data-driven approach to building and refining target account lists.
  • Partner with Sales Ops, Marketing Ops, and Sales Leaders to align campaign strategies with business goals.

Backblaze is a leader in object storage, offering cloud storage solutions. They manage over three billion gigabytes of data storage for 500K+ customers in 175+ countries and are committed to fostering a diverse and inclusive workplace.

$120,000–$150,000/yr
US

  • Build and own a durable, measurable demand engine that creates qualified, high-intent enterprise pipeline and lowers CAC while increasing lifetime value.
  • Generate $3M+ in qualified pipeline with clear attribution.
  • Improve SQL conversion rate by 50%+ through ICP refinement and sales alignment.

PeopleJoy helps mission-driven employers deliver education benefits that reduce turnover and create life-changing outcomes for employees. We operate in complex, enterprise sales cycles where trust, credibility, and measurable outcomes matter.

US

  • Own global customer lifecycle strategy spanning onboarding, adoption, education, retention, and expansion across segments and regions
  • Lead, mentor, and scale a high-performing customer marketing team with clear operating rhythms and accountability
  • Own customer communications including newsletters, product announcements, webinars, and educational programming to drive adoption and satisfaction

Keeper Security transforms cybersecurity for millions of individuals and thousands of organizations globally. Our patented zero-trust and zero-knowledge privileged access management solution unifies enterprise password, secrets and connections management with zero-trust network access and remote browser isolation.

US

  • Build demand gen and ABM programs that drive pipeline across key segments and buying committees.
  • Lead cross-functional planning to define ICPs, target account lists, and full-funnel campaign plays.
  • Continually test new channels and audiences to identify growth opportunities and increase efficiency.

They are a profitable, growth-stage company building industry-leading martech and data products for the PropTech space. They are a fully remote team of 100+ spread across the U.S. from coast to coast and operate on a strict no a**holes policy.

US 3w PTO

  • Own the day-to-day execution of multi-channel campaigns across paid, organic, CRM, and content.
  • Build and refine landing pages, forms, CTAs, and nurture flows within HubSpot to maximize conversion.
  • Help manage the production of practical, 'shop-owner-first' tools, including short videos, case studies, benchmark reports, and educational guides.

Steer provides software tools for automotive repair shops, offering a user-friendly and cost-effective platform to manage their business. They have grown from an online directory to a complete CRM marketing suite and acquired AutoOps in August 2024, indicating innovation and leadership in the industry.

$115,000–$125,000/yr
North America Unlimited PTO

  • Own account-based marketing email campaigns for our defined named account portfolio, partnering cross-functionally with Sales and Partnerships to drive demand and awareness while amplifying partner, content, event, and outbound motions that generate qualified pipeline.
  • Support content generation for product launches and ABM-supportive channels, including social media, paid ads, and blog posts.
  • Design and execute multi-touch, top-to-mid funnel journeys for named accounts, coordinating timing with Sales activity (e.g., pausing, adjusting, or re-engaging when timely or relevant).

GrowthLoop is a pioneer in AI-powered marketing on the data cloud, featured on G2 by its customers as a momentum leader with the best ROI for enterprise. Founded and led by former Google executives, GrowthLoop helps innovative companies transform how they market and drive business impact.

$115,000–$160,000/yr
US Unlimited PTO

  • Plan and execute integrated digital demand generation campaigns.
  • Manage paid media strategy and external agency relationships.
  • Manage execution of influencer marketing programs.

Panther makes security teams smarter and faster than attackers by building the AI SOC platform that modern security teams need. They are a global, remote-first company with over 140M in funding and a culture built on flexibility, transparency, and collaboration.

US

  • Develop and execute marketing campaigns to generate top-of-funnel leads and drive pipeline growth.
  • Manage website updates and CMS optimization; create content including case studies, blog posts and webinars.
  • Track campaign performance, analyze data, and make performance-based optimizations to improve ROI.

Pine's operating company, Acumen, specializes in Sage and Acumatica ERP solutions as a B2B software reseller. They help businesses modernize operations through scalable ERP technology, working closely with finance, operations, and executive teams to deliver tailored solutions.

US

  • Develop and execute lifecycle marketing programs that support provider acquisition and engagement.
  • Design personalized messaging strategies tailored to different provider cohorts.
  • Analyze campaign performance and provider behavior data to identify engagement opportunities.

BetterHelp is on a mission to remove traditional barriers to therapy and make mental health care accessible. Founded in 2013, they are the world’s largest online therapy service with over 30,000 therapists helping millions globally.

$179,200–$224,000/yr
US

  • Own full-funnel growth, driving KPIs across the PLS journey from visitor to expansion.
  • Accelerate activation and onboarding by partnering with Product and Engineering to improve UX.
  • Scale lifecycle and retention using behavioral segmentation and automated journeys.

G-P's Global Employment Platform enables clients to expand into over 180 countries. Their diverse, remote-first teams are essential to their success, fostering innovation and valuing every contribution.

$58,872–$73,590/yr
Canada

  • Execute and optimize paid media, drip, and lifecycle campaigns.
  • Support demand programs that generate, nurture, and convert demand.
  • Monitor performance and optimize campaigns using funnel data.

Coconut Software provides intelligent branch solutions for financial institutions, streamlining operations and enhancing customer experiences. With close to $40M raised, they're scaling to new heights in the North American market with a best-in-class, inclusive company culture.

Global

  • Drive demand through consultants and consulting houses
  • Run integrated campaigns to reach employers
  • Execute, measure, and optimize programs

Carrot is a global, comprehensive fertility and family care platform, supporting members and their families through many of life's most memorable moments. They are trusted by many of the world’s leading multinational employers, health plans, and health systems, and their workforce has been acknowledged with several accolades, including Fortune’s Best Workplaces in Healthcare and Great Place to Work.

$120,000–$150,000/yr
US Unlimited PTO

  • Design and manage dynamic audience segmentation across marketing tech stack
  • Build, document, and optimize multi-step workflows across marketing automation, SDR platforms, and in-product messaging
  • Run structured experiments across acquisition, activation, retention, and expansion

Limble empowers those who support the world by revolutionizing maintenance operations. They provide a comprehensive suite of software solutions that empower organizations to optimize asset performance and drive operational excellence.

US

  • Partner with Sales, Marketing Ops, and RevOps to design and execute high-impact ABM campaigns.
  • Own the audience architecture to ensure highly relevant, personalized outreach across our entire database.
  • Build sophisticated nurture streams that drive thought leadership, deepen content engagement, and accelerate Lead-to-MQL conversion.

Eon is revolutionizing the cloud infrastructure backup industry for enterprise customers. They are led by a team of successful serial entrepreneurs and ex-Amazon senior leaders, and they secured $500M in funding from prominent VCs.

$102,700–$174,900/yr
US

  • Own integrated campaign strategy and execution for Data and Analytics and Agentic AI product lines.
  • Design full-funnel, multi-touch campaigns aligned to personas and stages of the buyer journey.
  • Partner with Product Marketing to translate positioning and narratives into clear value propositions.

RealPage is an equal opportunity employer committed to creating an inclusive environment for all employees. They provide software and data analytics to the real estate industry, helping clients manage and optimize their properties.

US

  • Oversee marketing automation, lifecycle strategy, and process optimization.
  • Drive pipeline acceleration and revenue growth.
  • Build scalable lifecycle programs to engage, nurture, and convert opportunities.

Keeper Security is a cybersecurity software company protecting organizations and people in over 150 countries. They are known for zero-knowledge and zero-trust security and serves thousands of organizations and millions of individuals.

US

  • Own quarterly and annual marketing-sourced and marketing-influenced pipeline targets
  • Develop quarterly demand plans aligned to revenue goals and priority segments
  • Forecast pipeline performance and proactively identify risks, gaps, and corrective actions

TurnKey Lender is a global SaaS platform that enables financial institutions and lenders to automate and scale their lending operations through AI-driven decisioning, workflow automation, and advanced analytics. As they continue to grow globally, they are building a modern go-to-market engine to support scalable pipeline generation, product adoption, and market expansion.