Growth Marketing Manager

Lifecycle & Segment Orchestration:

• Design and manage dynamic audience segmentation across marketing tech stack.
• Build, document, and optimize multi-step workflows across marketing automation, SDR platforms, and in-product messaging.
• Ensure clean lifecycle transitions from MQL → SQL → Opportunity with proper routing logic.

Growth Experimentation:

• Run structured experiments across acquisition, activation, retention, and expansion.
• Develop hypotheses, prioritize tests, and report on measurable impact.
• Improve funnel velocity and conversion rates across lifecycle stages.

Paid Acquisition & Demand Generation:

• Own and optimize paid growth channels including Search (Google/Bing), Paid Social (LinkedIn, Meta), Display, and retargeting.
• Develop audience strategies aligned with ICP segments and lifecycle stages.
• Continuously test creative, landing pages, targeting, and bidding strategies to increase efficiency and scale.