Source Job

$120,000–$150,000/yr
US

  • Build and own a durable, measurable demand engine that creates qualified, high-intent enterprise pipeline and lowers CAC while increasing lifetime value.
  • Generate $3M+ in qualified pipeline with clear attribution.
  • Improve SQL conversion rate by 50%+ through ICP refinement and sales alignment.

B2B CRM Sales Analytics Marketing

20 jobs similar to Head of Demand Generation

Jobs ranked by similarity.

US

  • Build demand gen and ABM programs that drive pipeline across key segments and buying committees.
  • Lead cross-functional planning to define ICPs, target account lists, and full-funnel campaign plays.
  • Continually test new channels and audiences to identify growth opportunities and increase efficiency.

They are a profitable, growth-stage company building industry-leading martech and data products for the PropTech space. They are a fully remote team of 100+ spread across the U.S. from coast to coast and operate on a strict no a**holes policy.

Canada

  • Lead the strategy and execution of pipeline-generating programs and campaigns.
  • Design, launch and optimize lifecycle and nurture programs across the full funnel.
  • Partner with Sales, SDRs, and RevOps to align marketing programs with pipeline goals.

Intiveo is a leading patient engagement platform, trusted by 15,000+ practitioners to build relationships with 18 million patients. Their mission is to elevate patient experiences by understanding communication needs, behaviors, and preferences – resulting in successful treatment outcomes.

Global

  • Own and execute DemandFactor’s marketing strategy
  • Lead demand-gen, ABM, and digital performance programs
  • Build a strong brand and high-impact content engine

DemandFactor is a data-driven B2B growth and demand-generation company which helps brands find, engage, and convert their next customers. They run full-funnel programs across intent, ABM, content syndication, and performance marketing, all tied to measurable pipeline impact.

US

  • Lead demand strategy across active capital raises and portfolio inbound programs
  • Guide TOFU acquisition for new investors and buyers, plus retargeting and lifecycle management
  • Set and manage performance expectations across raises tied to ROAS, pacing, and lead quality

Jobgether is a company that uses an AI-powered matching process to ensure applications are reviewed quickly, objectively, and fairly against the role's core requirements for their clients. They have a collaborative, high-energy culture where your voice is valued.

$70,000–$90,000/yr
US

  • Own revenue from qualified lead through successful implementation.
  • Close high-quality employer partners who see PeopleJoy as a strategic workforce solution.
  • Drive predictable revenue growth and ensure every closed deal launches successfully.

PeopleJoy helps employees manage student loan debt to improve their financial well-being and reduce workplace stress. They aim to be a strategic workforce solution for employers, focusing on predictable revenue growth and successful deal launches.

$180,000–$196,000/yr
US Unlimited PTO

  • Develop and execute multi-channel demand generation strategies.
  • Partner with marketing ops, rev ops, and finance to forecast, track, and report on marketing-sourced pipeline.
  • Design and optimize integrated campaigns across digital, events, content, ABM, and partner channels to maximize ROI.

HR Acuity is the leading provider of employee relations case management and investigation software. They help organizations standardize how workplace issues are reported, documented, and investigated, building trusted, inclusive cultures where employees feel safe as a fast-growing, innovative company.

US

  • Own quarterly and annual marketing-sourced and marketing-influenced pipeline targets
  • Develop quarterly demand plans aligned to revenue goals and priority segments
  • Forecast pipeline performance and proactively identify risks, gaps, and corrective actions

TurnKey Lender is a global SaaS platform that enables financial institutions and lenders to automate and scale their lending operations through AI-driven decisioning, workflow automation, and advanced analytics. As they continue to grow globally, they are building a modern go-to-market engine to support scalable pipeline generation, product adoption, and market expansion.

US

  • Own the strategy for non-paid and hybrid demand generation, focusing on pipeline creation.
  • Design and execute scalable growth plays across events, partnerships, social, and earned media.
  • Build and manage a portfolio of revenue-relevant partnerships to activate sales opportunities.

Social Plus is redefining social networking by providing brands with the technology to deliver curated, engaging, and privacy-first social experiences within their apps. Headquartered in London, they power in-app communities for millions of end-users and hundreds of brands globally.

US

  • Define and scale LaunchDarkly’s digital demand strategy across all paid digital channels, organic search, AI-driven discovery, and digital analytics.
  • Translate company and GTM strategy into integrated digital plans that drive predictable pipeline and revenue growth.
  • Direct all paid digital channels and spend, including paid search, paid social, display, YouTube, PPL, and emerging platforms.

LaunchDarkly's platform helps developers innovate on new features faster while protecting them with a safety valve to instantly rewind when things go wrong. At LaunchDarkly, we believe in the power of teams and we're building a team that is humble, open, collaborative, respectful and kind.

$100,000–$120,000/yr
US

  • Manage inbound lead flow effectively to convert into qualified sales pipeline.
  • Build a target account strategy to pinpoint ideal customers using firmographic data, intent signals, and key personas.
  • Customize proposals that speak to ROI, compliance impact, and long-term value.

EasyLlama is transforming the HR compliance industry by reinventing outdated and uninspiring training solutions and adapting them for the mobile-first generation. Their engaging, fun, and interactive training helps millions of employees worldwide build a safer, more positive, and inclusive workplace.

US 3w PTO

  • Own the day-to-day execution of multi-channel campaigns across paid, organic, CRM, and content.
  • Build and refine landing pages, forms, CTAs, and nurture flows within HubSpot to maximize conversion.
  • Help manage the production of practical, 'shop-owner-first' tools, including short videos, case studies, benchmark reports, and educational guides.

Steer provides software tools for automotive repair shops, offering a user-friendly and cost-effective platform to manage their business. They have grown from an online directory to a complete CRM marketing suite and acquired AutoOps in August 2024, indicating innovation and leadership in the industry.

$155,000–$225,000/yr
US Canada

  • Own the B2B performance marketing and demand generation strategy for Sales Assist, aligned with broader marketing and revenue objectives.
  • Oversee paid B2B channels including paid social, display, native, programmatic, direct buys, and emerging paid channel opportunities.
  • Lead and develop a team of B2B performance marketing and demand generation marketers

1Password is building the foundation for a safe, productive digital future. They innovated the market-leading enterprise password manager and pioneered Extended Access Management, a new cybersecurity category built for the way people and AI agents work today. They have over 180,000 businesses and take a human-centric approach in everything from product strategy to user experience.

Oceania

  • Plan and execute multi-channel demand generation campaigns.
  • Collaborate with Sales and Marketing teams to ensure campaign alignment.
  • Analyze campaign performance, measure ROI, and make data-driven recommendations.

Jobgether is a company that uses an AI-powered matching process to ensure applications are reviewed quickly, objectively, and fairly. They identify top-fitting candidates and share the shortlist with the hiring company.

North America 4w PTO

  • Own the execution and optimization of top-of-funnel demand generation across multiple channels.
  • Drive lead volume and lead quality, with a strong understanding of downstream conversion and pipeline impact.
  • Optimize the full funnel—from first touch to opportunity—through testing, CRO, and continuous iteration.

Wealthsimple's mission is to help everyone achieve financial freedom by reimagining what it means to manage your money. They are the largest fintech company in Canada, with 3+ million users who trust them with more than $100 billion in assets.

US

  • Shape and implement account-based marketing strategies that directly influence client's growth in the B2B space.
  • Create campaigns that resonate with strategic enterprise accounts, helping to enhance client engagement and accelerate deal closure.
  • Optimize marketing efforts, ensuring that we deliver measurable impact, drive revenue, and build lasting relationships with key stakeholders.

Jobgether uses an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Their system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company.

  • Build and scale an account-based demand engine.
  • Create predictable, high-quality pipeline for enterprise accounts.
  • Operationalize data-enriched, signal-driven demand generation.

Jobgether is a company that uses AI-powered matching process to ensure applications are reviewed quickly and fairly. They identify the top-fitting candidates, and this shortlist is then shared directly with the hiring company.

US Canada Unlimited PTO

  • Translate business strategy into revenue-generating campaigns.
  • Own the campaign operating model and coordinate tactics.
  • Monitor and optimize campaign efficacy with stakeholders.

Wrapbook is a smart platform that makes production payroll and accounting easier and faster. They are a growing team of 250+ people across the USA and Canada, backed by top-tier investors, including Jeffrey Katzenberg’s WndrCo, Andreessen Horowitz, and A* Capital.

US

  • Drive to hit a quarterly goal of qualified meetings from our variety of inbound leads sources: paid and organic channels, free signup (PLG) and Open Source users.
  • Develop Outbound campaigns that drive interest, user signups and qualified meetings for sales.
  • Constantly seek new target audiences for outreach and conversion into the sales funnel, while converting existing leads like free signups, OSS users, and other inbound interest.

Breezy is a company that is hiring for a Growth Development Representative. As one of the first GDR hires, the representative will have the opportunity to shape, optimize, automate, and grow the GDR function.

$58,872–$73,590/yr
Canada

  • Execute and optimize paid media, drip, and lifecycle campaigns.
  • Support demand programs that generate, nurture, and convert demand.
  • Monitor performance and optimize campaigns using funnel data.

Coconut Software provides intelligent branch solutions for financial institutions, streamlining operations and enhancing customer experiences. With close to $40M raised, they're scaling to new heights in the North American market with a best-in-class, inclusive company culture.

$63,964–$110,872/yr
US 3w PTO

  • Governs complex, high-value, and non-standard sales opportunities.
  • Manages collaboration with stakeholders, including Legal, Pricing, and Compliance.
  • Identifies issues, bottlenecks, and gaps in deal execution, recommending improvements.

Experian is a global data and technology company, powering opportunities for people and businesses around the world. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), they have a team of 22,500 people across 32 countries and corporate headquarters are in Dublin, Ireland.