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Pipeline Strategy & Performance:
- Own quarterly and annual marketing-sourced and marketing-influenced pipeline targets
- Develop quarterly demand plans aligned to revenue goals and priority segments
- Forecast pipeline performance and proactively identify risks, gaps, and corrective actions
Integrated Campaigns & Digital Programs:
- Plan and execute multi-channel campaigns across paid media (search, social, display), email and lifecycle marketing, webinars and virtual events, content syndication and partner programs, account-based and outbound support
- Drive segmentation, personalization, and testing strategies to improve engagement and conversion
Sales Alignment & Pipeline Acceleration:
- Partner closely with Sales leadership on ICP targeting, territory priorities, and account selection
- Align demand programs with outbound and account-based sales efforts
- Define and manage lead routing, follow-up SLAs, and qualification standards
TurnKey Lender
TurnKey Lender is a global SaaS platform that enables financial institutions and lenders to automate and scale their lending operations through AI-driven decisioning, workflow automation, and advanced analytics. As they continue to grow globally, they are building a modern go-to-market engine to support scalable pipeline generation, product adoption, and market expansion.