Source Job

US

  • Own quarterly and annual marketing-sourced and marketing-influenced pipeline targets
  • Develop quarterly demand plans aligned to revenue goals and priority segments
  • Forecast pipeline performance and proactively identify risks, gaps, and corrective actions

SaaS Lifecycle Marketing HubSpot

20 jobs similar to Director of Demand Generation

Jobs ranked by similarity.

$180,000–$196,000/yr
US Unlimited PTO

  • Develop and execute multi-channel demand generation strategies.
  • Partner with marketing ops, rev ops, and finance to forecast, track, and report on marketing-sourced pipeline.
  • Design and optimize integrated campaigns across digital, events, content, ABM, and partner channels to maximize ROI.

HR Acuity is the leading provider of employee relations case management and investigation software. They help organizations standardize how workplace issues are reported, documented, and investigated, building trusted, inclusive cultures where employees feel safe as a fast-growing, innovative company.

North America

  • Act as the regional expert for demand generation and growth marketing, working in close partnership with Sales to drive pipeline and revenue.
  • Lead the development and activation of regional acquisition and growth campaigns aligned to agreed pipeline and growth targets.
  • Track performance across campaigns, analyze results, and use insights to continuously optimize programs and improve impact.

Mambu is a leading SaaS cloud banking platform, on a mission to make banking better for a billion people. They offer exciting career opportunities and help shape the future of financial services, with a vibrant culture.

Canada

  • Lead the strategy and execution of pipeline-generating programs and campaigns.
  • Design, launch and optimize lifecycle and nurture programs across the full funnel.
  • Partner with Sales, SDRs, and RevOps to align marketing programs with pipeline goals.

Intiveo is a leading patient engagement platform, trusted by 15,000+ practitioners to build relationships with 18 million patients. Their mission is to elevate patient experiences by understanding communication needs, behaviors, and preferences – resulting in successful treatment outcomes.

US 3w PTO

  • Own the day-to-day execution of multi-channel campaigns across paid, organic, CRM, and content.
  • Build and refine landing pages, forms, CTAs, and nurture flows within HubSpot to maximize conversion.
  • Help manage the production of practical, 'shop-owner-first' tools, including short videos, case studies, benchmark reports, and educational guides.

Steer provides software tools for automotive repair shops, offering a user-friendly and cost-effective platform to manage their business. They have grown from an online directory to a complete CRM marketing suite and acquired AutoOps in August 2024, indicating innovation and leadership in the industry.

$115,000–$160,000/yr
US Unlimited PTO

  • Plan and execute integrated digital demand generation campaigns.
  • Manage paid media strategy and external agency relationships.
  • Manage execution of influencer marketing programs.

Panther makes security teams smarter and faster than attackers by building the AI SOC platform that modern security teams need. They are a global, remote-first company with over 140M in funding and a culture built on flexibility, transparency, and collaboration.

US

  • Build demand gen and ABM programs that drive pipeline across key segments and buying committees.
  • Lead cross-functional planning to define ICPs, target account lists, and full-funnel campaign plays.
  • Continually test new channels and audiences to identify growth opportunities and increase efficiency.

They are a profitable, growth-stage company building industry-leading martech and data products for the PropTech space. They are a fully remote team of 100+ spread across the U.S. from coast to coast and operate on a strict no a**holes policy.

US

  • Define and scale LaunchDarkly’s digital demand strategy across all paid digital channels, organic search, AI-driven discovery, and digital analytics.
  • Translate company and GTM strategy into integrated digital plans that drive predictable pipeline and revenue growth.
  • Direct all paid digital channels and spend, including paid search, paid social, display, YouTube, PPL, and emerging platforms.

LaunchDarkly's platform helps developers innovate on new features faster while protecting them with a safety valve to instantly rewind when things go wrong. At LaunchDarkly, we believe in the power of teams and we're building a team that is humble, open, collaborative, respectful and kind.

Global

  • Execute multi-channel demand generation and ABM campaigns.
  • Partner with sales and marketing leadership to develop account plans.
  • Own and architect HubSpot, including workflows, lead scoring, and data integrity.

They provide opportunities to work with leading innovative technology companies worldwide, offering stable employment, competitive compensation, and career growth. They offer access to a community of 25k+ like-minded marketing professionals.

US

  • Lead demand strategy across active capital raises and portfolio inbound programs
  • Guide TOFU acquisition for new investors and buyers, plus retargeting and lifecycle management
  • Set and manage performance expectations across raises tied to ROAS, pacing, and lead quality

Jobgether is a company that uses an AI-powered matching process to ensure applications are reviewed quickly, objectively, and fairly against the role's core requirements for their clients. They have a collaborative, high-energy culture where your voice is valued.

$120,000–$150,000/yr
US

  • Build and own a durable, measurable demand engine that creates qualified, high-intent enterprise pipeline and lowers CAC while increasing lifetime value.
  • Generate $3M+ in qualified pipeline with clear attribution.
  • Improve SQL conversion rate by 50%+ through ICP refinement and sales alignment.

PeopleJoy helps mission-driven employers deliver education benefits that reduce turnover and create life-changing outcomes for employees. We operate in complex, enterprise sales cycles where trust, credibility, and measurable outcomes matter.

Global

  • Own and execute DemandFactor’s marketing strategy
  • Lead demand-gen, ABM, and digital performance programs
  • Build a strong brand and high-impact content engine

DemandFactor is a data-driven B2B growth and demand-generation company which helps brands find, engage, and convert their next customers. They run full-funnel programs across intent, ABM, content syndication, and performance marketing, all tied to measurable pipeline impact.

$58,872–$73,590/yr
Canada

  • Execute and optimize paid media, drip, and lifecycle campaigns.
  • Support demand programs that generate, nurture, and convert demand.
  • Monitor performance and optimize campaigns using funnel data.

Coconut Software provides intelligent branch solutions for financial institutions, streamlining operations and enhancing customer experiences. With close to $40M raised, they're scaling to new heights in the North American market with a best-in-class, inclusive company culture.

US Canada Unlimited PTO

  • Translate business strategy into revenue-generating campaigns.
  • Own the campaign operating model and coordinate tactics.
  • Monitor and optimize campaign efficacy with stakeholders.

Wrapbook is a smart platform that makes production payroll and accounting easier and faster. They are a growing team of 250+ people across the USA and Canada, backed by top-tier investors, including Jeffrey Katzenberg’s WndrCo, Andreessen Horowitz, and A* Capital.

North America 4w PTO

  • Own the execution and optimization of top-of-funnel demand generation across multiple channels.
  • Drive lead volume and lead quality, with a strong understanding of downstream conversion and pipeline impact.
  • Optimize the full funnel—from first touch to opportunity—through testing, CRO, and continuous iteration.

Wealthsimple's mission is to help everyone achieve financial freedom by reimagining what it means to manage your money. They are the largest fintech company in Canada, with 3+ million users who trust them with more than $100 billion in assets.

$155,000–$225,000/yr
US Canada

  • Own the B2B performance marketing and demand generation strategy for Sales Assist, aligned with broader marketing and revenue objectives.
  • Oversee paid B2B channels including paid social, display, native, programmatic, direct buys, and emerging paid channel opportunities.
  • Lead and develop a team of B2B performance marketing and demand generation marketers

1Password is building the foundation for a safe, productive digital future. They innovated the market-leading enterprise password manager and pioneered Extended Access Management, a new cybersecurity category built for the way people and AI agents work today. They have over 180,000 businesses and take a human-centric approach in everything from product strategy to user experience.

US

  • Own and execute all multi-channel outbound campaigns to drive qualified leads and pipeline.
  • Write, edit, and optimize campaign messaging aligned to Cyware’s ICPs and product value props.
  • Track and manage leads across all inbound and outbound sources and help unify lead journeys

Cyware delivers an innovative approach to cybersecurity unifying threat intelligence, automation, threat response, and vulnerability management. They integrate SOAR and TIP technology and is widely deployed by enterprises, government agencies, and MSSPs.

$200,000–$300,000/yr
US Canada Unlimited PTO

  • Lead global campaign & lifecycle strategy with pipeline accountability.
  • Build & scale a high-performing team.
  • Lead integrated, cross-functional go-to-market programs.

1Password is building the foundation for a safe, productive digital future. They innovate the market-leading enterprise password manager and pioneered Extended Access Management, a new cybersecurity category built for the way people and AI agents work today. They have over 180,000 businesses and take a human-centric approach.

$66,000–$66,000/yr
Canada

  • Execute end-to-end integrated marketing campaigns.
  • Support campaign pipeline goals in partnership with Sales.
  • Track, analyze, and report on campaign performance metrics.

Jobgether uses an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. The system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company.

Oceania

  • Plan and execute multi-channel demand generation campaigns.
  • Collaborate with Sales and Marketing teams to ensure campaign alignment.
  • Analyze campaign performance, measure ROI, and make data-driven recommendations.

Jobgether is a company that uses an AI-powered matching process to ensure applications are reviewed quickly, objectively, and fairly. They identify top-fitting candidates and share the shortlist with the hiring company.

US

  • Own the strategy for non-paid and hybrid demand generation, focusing on pipeline creation.
  • Design and execute scalable growth plays across events, partnerships, social, and earned media.
  • Build and manage a portfolio of revenue-relevant partnerships to activate sales opportunities.

Social Plus is redefining social networking by providing brands with the technology to deliver curated, engaging, and privacy-first social experiences within their apps. Headquartered in London, they power in-app communities for millions of end-users and hundreds of brands globally.