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Full-funnel Demand Strategy:
- Pipeline targets tied to revenue
- Channel mix and budget allocation
- Campaign analytics and attribution
Sales Alignment:
- Sales alignment and ICP refinement
- Nurture strategy for long-cycle buyers
- Field marketing ROI measurement
CAC Optimization:
- Think in: Pipeline created, SQL quality, Revenue influenced, CAC efficiency
- Not: Clicks, Cost per lead, Lead volume without conversion
PeopleJoy
PeopleJoy helps mission-driven employers deliver education benefits that reduce turnover and create life-changing outcomes for employees. We operate in complex, enterprise sales cycles where trust, credibility, and measurable outcomes matter.