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Strategic Leadership:
- Own the B2B performance marketing and demand generation strategy, aligned with broader marketing and revenue objectives.
- Develop annual and quarterly roadmaps for paid demand programs.
Paid Channel & Program Ownership:
- Oversee paid B2B channels including paid social, display, native, programmatic, direct buys, and emerging paid channel opportunities.
- Guide channel strategy across awareness, consideration, and conversion, ensuring alignment with full funnel global campaign strategies.
Team Leadership & Development:
- Lead and develop a team of B2B performance marketing and demand generation marketers
- Provide clear direction, coaching, and feedback to help team members grow as strategic marketers and operators.
- Establish clear goals, expectations, and accountability while empowering the team to test, learn, and improve.
1Password
1Password is building the foundation for a safe, productive digital future. They innovated the market-leading enterprise password manager and pioneered Extended Access Management, a new cybersecurity category built for the way people and AI agents work today. They have over 180,000 businesses and take a human-centric approach in everything from product strategy to user experience.