Source Job

US

  • Develop and execute lifecycle marketing programs that support provider acquisition and engagement.
  • Design personalized messaging strategies tailored to different provider cohorts.
  • Analyze campaign performance and provider behavior data to identify engagement opportunities.

CRM Lifecycle Marketing Data Analysis A/B Testing Cross-functional Collaboration

20 jobs similar to New Manager, Lifecycle Marketing - Provider Network

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$80,000–$107,000/yr
US

  • Own lifecycle campaigns across onboarding, adoption, engagement, retention, and expansion.
  • Partner with onboarding to accelerate time-to-value and drive activation.
  • Build nurture, education, and engagement programs to increase usage and reduce churn.

Applied Systems is transforming the insurance industry by delivering innovative software and services. They have 40+ years of experience in the Insurtech game and value team players who learn from diverse experiences and backgrounds.

$86,500–$129,000/yr
US Unlimited PTO

  • Design and execute multi-channel lifecycle programs that drive deeper product adoption and maximize value realization.
  • Collaborate with Product Marketing to translate new feature releases into compelling, customer-facing lifecycle campaigns.
  • Partner with Customer Success to define and act on expansion triggers, creating opportunities for upsell and cross-sell through behavior-based signals.

Boulevard provides a client experience platform for appointment-based, self-care businesses, empowering customers to give their clients more magical moments. Our team values and celebrates our diverse backgrounds with equal opportunity for all to do the best work of their lives.

Global Unlimited PTO

  • Define and lead Phantom’s lifecycle marketing strategy across all channels.
  • Own lifecycle marketing key metrics and results.
  • Build and execute complex CRM campaigns and automations to drive revenue and user engagement and retention.

Phantom is a modern money app used by tens of millions around the world. They combine everything people need to manage, spend, and grow their money in one simple, intuitive experience and bring all the control and flexibility of crypto-powered finance into mainstream consumer finance.

Global

  • Manage retention-stage lifecycle campaigns and communications.
  • Create, deploy, and optimise CRM journeys across multiple channels.
  • Lead A/B testing to improve engagement and ensure regulatory compliance.

Jobgether helps candidates get hired using AI-powered technology. They focus on ensuring applications are reviewed quickly and objectively.

US

  • Own global customer lifecycle strategy spanning onboarding, adoption, education, retention, and expansion across segments and regions
  • Lead, mentor, and scale a high-performing customer marketing team with clear operating rhythms and accountability
  • Own customer communications including newsletters, product announcements, webinars, and educational programming to drive adoption and satisfaction

Keeper Security transforms cybersecurity for millions of individuals and thousands of organizations globally. Our patented zero-trust and zero-knowledge privileged access management solution unifies enterprise password, secrets and connections management with zero-trust network access and remote browser isolation.

$60,000–$70,000/yr
US

  • Partner with the Retention Marketing Manager to maintain the customer editorial calendar, ensuring all campaigns, automations, and promotions are planned and executed on schedule.
  • Build, QA, and deploy email and SMS campaigns and automated flows in Klaviyo with precision and timeliness.
  • Develop and test subject lines, preview text, creative, and timing to maximize engagement and revenue.

Kindred Bravely exists to make early motherhood feel a little less overwhelming and a lot more supported. Trusted by millions of moms since 2015, Kindred Bravely thoughtfully designs award-winning maternity, postpartum, breastfeeding, and baby essentials that offer unparalleled comfort and intuitive function, allowing moms to feel supported, empowered, and more like themselves.

$140,400–$224,250/yr
US

  • Own the product strategy for integrating all lifecycle marketing channels.
  • Define and manage the technical infrastructure and data foundation required to understand member behavior.
  • Lead the product development for Lifecycle Automation.

Headspace provides access to lifelong mental health support. They combine content, clinical care, and technology to help members get support. At Headspace, their values shape decisions, guide collaborations, and define their culture to build a human-centered team.

Global

  • Owning end-to-end lifecycle marketing across acquisition, activation and retention.
  • Building and optimizing lifecycle workflows in HubSpot.
  • Creating and improving email experiences.

Platform Engineering is home to the world’s largest community of platform engineers. They connect thousands of professionals, share best practices, and help shape the future of how teams build and scale internal developer platforms.

$123,200–$161,000/yr
US

  • Design and implement cutting-edge strategies to maximize consumer enrollment.
  • Leverage performance marketing data to inform strategic recommendations and optimize campaigns.
  • Collaborate with internal teams—Design, Growth Marketing, Marketing Operations, and Commercial—to execute successful enrollment campaigns.

Omada Health is a between-visit healthcare provider that addresses lifestyle and behavior change elements for individuals managing chronic conditions. With insights from connected devices and AI-supported tools, Omada care teams deliver care that is rooted in evidence and unique to every member, unlocking results at scale. Omada is proud to be an equal opportunity workplace and affirmative action employer, carefully hiring the best talent and seeking diversity.

$96,500–$123,000/yr
US Unlimited PTO

  • Develop and execute integrated owned-channel campaigns and journeys that drive member spending behaviors.
  • Implement audience segmentation strategies, personalization rules, and test plans for targeted content.
  • Partner with analytics to develop reporting mechanisms that provide real-time program visibility and enable performance optimization.

HealthEquity's mission is to save and improve lives by empowering healthcare consumers. They aim to connect health and wealth for American families, and is committed to being an inclusive employer where every team member feels welcome and valued.

US

  • Own lifecycle revenue, retention, repeat rate, and LTV performance across CRM channels
  • Define and maintain the lifecycle roadmap across acquisition, onboarding, engagement, retention, reactivation, and loyalty aligned with Mixbook’s brand vision
  • Act as the single accountable owner for CRM strategy, prioritization, and results

Mixbook is an award-winning design platform that gives consumers creative freedom to design and share one-of-a-kind stories. They are the #1 rated photo book service in the US and have a global team building thoughtful, beautifully crafted products at scale.

US

  • Oversee marketing automation, lifecycle strategy, and process optimization.
  • Drive pipeline acceleration and revenue growth.
  • Build scalable lifecycle programs to engage, nurture, and convert opportunities.

Keeper Security is a cybersecurity software company protecting organizations and people in over 150 countries. They are known for zero-knowledge and zero-trust security and serves thousands of organizations and millions of individuals.

US

  • Support strategy, planning, and execution needs related to credit card engagement efforts
  • Collaborate with marketing and technical teams to implement and deploy lifecycle triggers
  • Assist with the creation, coordination, and delivery of multi-channel trigger communications

Blend is a premier AI services provider, committed to co-creating meaningful impact for its clients through the power of data science, AI, technology, and people. With a mission to fuel bold visions, Blend tackles significant challenges by seamlessly aligning human expertise with artificial intelligence.

US Europe South America

  • Own paid acquisition across major ad platforms while improving conversion rates and lifecycle performance.
  • Work closely with the Creative Director, product, and leadership to scale acquisition efficiently while maintaining compliance with platform and healthcare regulations.
  • Drive testing strategy and performance optimization; not responsible for graphic design.

LumiMeds is a fast-growing U.S.-based telehealth startup focused on weight management and long-term metabolic health. As an early-stage company, they move quickly, operate with limited layers, and expect high ownership from every team member.

  • Own and evolve lifecycle monetization across the online ecosystem.
  • Translate product usage and customer intent into measurable revenue impact.
  • Shape product-led growth and monetization strategy.

The company is focused on connecting candidates with jobs through an AI-powered matching process. They strive to ensure applications are reviewed quickly and fairly against the role's core requirements.

$140,000–$155,000/yr
US Unlimited PTO

  • Support the development of annual marketing strategy and planning process.
  • Drive campaign planning, timelines, and cross-functional coordination across Marketing, Revenue, and Product.
  • Lead, develop, and manage a team of marketing professionals, setting clear priorities, coaching for growth, and fostering a collaborative, high-performing culture.

Presence is the leading provider of teletherapy solutions for children with diverse needs. They have a growing network of 2,000+ clinicians and have delivered over 7 million teletherapy sessions to K-12 students. They are a remote-first, distributed workforce of 200+ corporate employees, headquartered in New York.

$130,000–$160,000/yr
US

  • Drive the campaign calendar, ideating on ways to position quince products and continuously test messaging to improve performance
  • Own merchandising and product curation in all of our campaign messaging to balance catalogue exposure and revenue performance
  • Set up a multitude of tests across email, SMS, and push to drive statistically significant improvements in CTR and Revenue

Quince is a DTC model tech company disrupting the retail industry by putting AI, analytics and automation at the center of everything they do. They have strong investor backing and a focus on sustainable growth, and are scaling rapidly while maintaining a commitment to quality, simplicity, and radical price transparency.

Global Unlimited PTO

  • Design and map the end-to-end member lifecycle journey.
  • Develop a multi-channel communication strategy to engage and retain members.
  • Analyze campaign performance and user data to identify insights and opportunities for optimization.

Xapo Bank aims to provide economic freedom and wealth protection globally. They are a fully distributed team of over 130 employees working remotely from 30+ countries.

US

  • Support the mapping and documentation of the therapist marketing journey from acquisition through long-term engagement
  • Leverage AI tools to support campaign ideation, content optimization, journey analysis, and workflow efficiency
  • Help analyze campaign performance and therapist engagement metrics to identify opportunities for improvement

BetterHelp's mission is to remove the traditional barriers to therapy and make mental health care more accessible. Founded in 2013, they are the world’s largest online therapy service with over 30,000 licensed therapists that has helped millions of people.