Mixbook is an award-winning design platform transforming the lives of over 6 million people by empowering them to design and share one-of-a-kind stories. They are the #1 rated photo book service in the US with over 36,000 five-star reviews and invest deeply in culture and organizational health.
Own lifecycle revenue, retention, repeat rate, and LTV performance across CRM channels
Define and maintain the lifecycle roadmap across acquisition, onboarding, engagement, retention, reactivation, and loyalty aligned with Mixbook’s brand vision
Act as the single accountable owner for CRM strategy, prioritization, and results