Similar Jobs
See allSenior CRM and Lifecycle Marketing Manager
Willful
Canada
CRM
Lifecycle Marketing
Email Marketing
Director, CRM
The Bouqs Co.
US
CRM
Klaviyo
Excel
CRM Specialist
Resident
US
CRM
Email Marketing
Senior CRM Manager
NerdWallet
US
CRM
Lifecycle Marketing
Digital Marketing
CRM Marketing Manager
The Athletic
US
Email Marketing
CRM
Marketing Automation
CRM & Lifecycle Strategy:
- Define and own Mixbook’s CRM strategy across onboarding, lifecycle, transactional, reactivation, and loyalty programs.
- Establish segmentation, targeting, and personalization frameworks to maximize engagement, retention, and LTV.
- Expand CRM beyond email into SMS, push notifications, and direct mail as needed.
Campaign Leadership & Execution:
- Plan and execute automated and ad-hoc CRM campaigns that are on-brand, timely, and effective.
- Lead efforts to streamline customer communications across touchpoints, minimizing overlap and message fatigue.
- Collaborate closely with the Email Marketing manager to ensure lifecycle and promotional campaigns are coordinated and aligned on audience strategy.
Analytics, Reporting & Optimization:
- Build dashboards and reporting to track CRM performance across engagement, conversion, retention, and revenue contribution.
- Translate performance data into clear insights and actionable recommendations.
- Proactively identify optimization opportunities across lifecycle touchpoints.
Mixbook
Mixbook is an award-winning design platform that gives consumers unmatched creative freedom to design and share one-of-a-kind stories, transforming the lives of more than 6 million people. They are the #1 rated photo book service in the US, with 36,000+ five-star reviews and a profitable, growing business.