Senior CRM and Lifecycle Marketing Manager

CRM Strategy and Leadership:

• Define the lifecycle vision, priorities, and roadmap across email and SMS, aligned to business goals and customer needs.
• Oversee production of email and SMS programs using strong judgment around segmentation, triggers, experimentation, and messaging.

Lifecycle Ownership and Accountability:

• Own lifecycle performance across onboarding, conversion, and referral, with accountability for efficiency, effectiveness, and ROI.
• Partner with Product, CX, Ops, and Marketing to unlock improvements.

Who You Are:

• You bring 6–8 years of experience in CRM or lifecycle marketing, ideally in consumer tech or direct-to-consumer (DTC) brands.
• You’re comfortable with data and analytics, with hands-on experience pulling reports, interpreting performance data, and using insights to drive strategy.
• You have experience operating in an agency environment, startup or high-growth companies and are comfortable with ambiguity, shifting priorities, and limited resources.