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Responsibilities:
- Document, manage, and continuously optimize the full lead lifecycle across all GTM segments
- Design and maintain lead scoring models using demographic, firmographic, behavioral, and engagement data
- Own territory assignment logic and lead routing workflows.
Requirements:
- 3+ years of Marketing Operations or Lifecycle Marketing experience in B2B SaaS.
- Hands-on expertise in HubSpot marketing automation and strong Salesforce user experience.
- Strong understanding of lead lifecycle management, lead scoring and funnel conversion metrics.
Preferred:
- Experience in cybersecurity or high-growth B2B SaaS environments.
- Experience supporting ABM and outbound lifecycle programs.
- Familiarity with martech tools such as ZoomInfo, RingLead, Demandbase, SalesLoft or similar platforms.
Keeper Security
Keeper Security is a cybersecurity software company protecting organizations and people in over 150 countries. They are known for zero-knowledge and zero-trust security and serves thousands of organizations and millions of individuals.