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Responsibilities:
- Develop and execute lifecycle marketing programs for provider acquisition.
- Design personalized messaging strategies tailored to provider cohorts.
- Partner with Product, Clinical, and Brand teams to align campaigns.
Experience:
- 4–7 years in CRM or lifecycle marketing.
- Experience in two-sided marketplaces or subscription businesses.
- Strong understanding of journey mapping and lifecycle optimization.
Skills:
- Hands-on experience with ESPs and marketing automation platforms.
- Strong analytical mindset to translate insights into execution.
- Cross-functional collaboration and communication skills.
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