Demand Generation Manager, Consultants & Employers

Responsibilities:

• Drive demand through consultants and consulting houses
• Design and run consultant-facing campaigns
• Partner with Consultant Relations

Run integrated campaigns to reach employers:

• Create campaigns for employer prospects
• Collaborate with Product Marketing
• Enable Sales and SDRs

Execute, measure, and optimize programs:

• Partner with Marketing Operations and the Digital team
• Set clear goals for each program
• Define and own targets

Codify repeatable consultant & employer “demand patterns”:

• Successfully turn consultant and employer motions into standardized plays
• Document workflows, audiences, and assets
• Contribute to the broader Demand Creation system