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Responsibilities:
- Build and execute partner demand programs
- Drive employer pull-through via health plans
- Plan and execute integrated campaigns with partners
Partner Closely with GTM and Partner Teams:
- Work hand‑in‑hand with the Health Plans and Strategic Partnerships teams
- Collaborate with Consultant Relations and Events on programs
- Align with Product Marketing on positioning
Own Campaign Execution, Optimization, and Measurement:
- Define and own targets for partner-sourced pipeline
- Build and launch campaigns across email, webinars, events, paid/organic channels, and partner channels
- Define goals for each program and continually optimize
Carrot
Carrot is a global fertility and family care platform supporting members and their families. They are trusted by many multinational employers, health plans, and health systems and offer localized support in over 170 countries and 25 languages.