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Demand & Funnel Execution:
- Execute demand generation programs across channels with agency partners
- Support ABM and targeted campaigns aligned to GTM priorities
- Manage lead flow, handoff, and nurture programs
Customer Lifecycle Marketing:
- Launch and manage lifecycle programs supporting onboarding, adoption, retention, and expansion
- Partner with Sales and Customer Success on lifecycle moments and use cases
- Use marketing to drive engagement within the existing customer base
Performance & Reporting:
- Track pipeline contribution, conversion rates, and lifecycle engagement
- Report on campaign effectiveness and optimization learnings
- Use data to prioritize experiments and improvements
Wayvia
Wayvia helps the world’s top brands stay ahead—using AI, data, and innovation to shape the future of commerce. At Wayvia, you’ll find a team that’s curious, collaborative, and always up for solving what’s next; they move fast, think boldly, and support one another.