Own end-to-end lifecycle strategy and execution across acquisition, onboarding, engagement, churn, retention, and win-back.
Lead CRM/ESP strategy and innovation, including optimization, vendor management, and potential migrations – ensuring our platforms are scalable and future-ready.
Build automated, behaviorally-driven lifecycle journeys and ad hoc campaigns across email, SMS, and emerging channels.
Develop and execute lifecycle marketing programs that support provider acquisition and engagement.
Design personalized messaging strategies tailored to different provider cohorts.
Analyze campaign performance and provider behavior data to identify engagement opportunities.
BetterHelp is on a mission to remove traditional barriers to therapy and make mental health care accessible. Founded in 2013, they are the world’s largest online therapy service with over 30,000 therapists helping millions globally.
Own lifecycle campaigns across onboarding, adoption, engagement, retention, and expansion.
Partner with onboarding to accelerate time-to-value and drive activation.
Build nurture, education, and engagement programs to increase usage and reduce churn.
Applied Systems is transforming the insurance industry by delivering innovative software and services. They have 40+ years of experience in the Insurtech game and value team players who learn from diverse experiences and backgrounds.
Own global customer lifecycle strategy spanning onboarding, adoption, education, retention, and expansion across segments and regions
Lead, mentor, and scale a high-performing customer marketing team with clear operating rhythms and accountability
Own customer communications including newsletters, product announcements, webinars, and educational programming to drive adoption and satisfaction
Keeper Security transforms cybersecurity for millions of individuals and thousands of organizations globally. Our patented zero-trust and zero-knowledge privileged access management solution unifies enterprise password, secrets and connections management with zero-trust network access and remote browser isolation.
Owning end-to-end lifecycle marketing across acquisition, activation and retention.
Building and optimizing lifecycle workflows in HubSpot.
Creating and improving email experiences.
Platform Engineering is home to the world’s largest community of platform engineers. They connect thousands of professionals, share best practices, and help shape the future of how teams build and scale internal developer platforms.
Own end-to-end execution of CRM campaigns and always-on lifecycle journeys across Email, SMS, Push, and App.
Manage and support CRM Associates by assigning work, setting priorities, reviewing builds, and providing coaching and feedback.
Lead A/B testing and optimization efforts to improve engagement, conversion, and retention performance.
Nutrafol is a company that creates clinically tested products for hair growth and provides support for people at every step of their hair journey. They are recommended by over 7,500 physicians and hair professionals for trusted, reliable results, embracing individuality and differences.
Own lifecycle experience direction for assigned journeys or segments
Translate business priorities into actionable lifecycle initiatives
Monitor and analyze Lifecycle performance and optimize based on findings
Jobgether employs an AI-powered matching process to ensure applications are reviewed quickly, objectively, and fairly against a role's core requirements. Their system identifies the top-fitting candidates, and the shortlist is then shared directly with the hiring company.
Own the product strategy for integrating all lifecycle marketing channels.
Define and manage the technical infrastructure and data foundation required to understand member behavior.
Lead the product development for Lifecycle Automation.
Headspace provides access to lifelong mental health support. They combine content, clinical care, and technology to help members get support. At Headspace, their values shape decisions, guide collaborations, and define their culture to build a human-centered team.
Own lifecycle KPIs including activation, engagement, retention, churn reduction, and lifetime value.
Define and execute a lifecycle roadmap aligned to company and marketing OKRs.
Translate customer insights and behavioral data into measurable programs that drive long term value.
TextNow aims to democratize phone service by evolving the way the world connects. They are the largest provider of free phone service in the nation, serving ambitious, self-directed people who expect transparency, value, and freedom in how they connect.
Own and evolve lifecycle monetization across the online ecosystem.
Translate product usage and customer intent into measurable revenue impact.
Shape product-led growth and monetization strategy.
The company is focused on connecting candidates with jobs through an AI-powered matching process. They strive to ensure applications are reviewed quickly and fairly against the role's core requirements.
Partner with the Retention Marketing Manager to maintain the customer editorial calendar, ensuring all campaigns, automations, and promotions are planned and executed on schedule.
Build, QA, and deploy email and SMS campaigns and automated flows in Klaviyo with precision and timeliness.
Develop and test subject lines, preview text, creative, and timing to maximize engagement and revenue.
Kindred Bravely exists to make early motherhood feel a little less overwhelming and a lot more supported. Trusted by millions of moms since 2015, Kindred Bravely thoughtfully designs award-winning maternity, postpartum, breastfeeding, and baby essentials that offer unparalleled comfort and intuitive function, allowing moms to feel supported, empowered, and more like themselves.
Execute demand generation programs across channels with agency partners.
Launch and manage lifecycle programs supporting onboarding, adoption, retention, and expansion.
Track pipeline contribution, conversion rates, and lifecycle engagement.
Wayvia helps the world’s top brands stay ahead—using AI, data, and innovation to shape the future of commerce. At Wayvia, you’ll find a team that’s curious, collaborative, and always up for solving what’s next; they move fast, think boldly, and support one another.
Oversee marketing automation, lifecycle strategy, and process optimization.
Drive pipeline acceleration and revenue growth.
Build scalable lifecycle programs to engage, nurture, and convert opportunities.
Keeper Security is a cybersecurity software company protecting organizations and people in over 150 countries. They are known for zero-knowledge and zero-trust security and serves thousands of organizations and millions of individuals.
Own the end-to-end lifecycle strategy, ensuring every stage of the customer journey deepens connection and drives repeat behavior.
Build and launch Lola’s loyalty program, including structure, tiers, benefits, and ongoing engagement.
Lead the retention and loyalty strategy component of our digital products: the website and mobile app.
Lola Blankets is a fast-growing, design-driven brand creating the world’s most loved faux-fur blankets. With a devoted community, strong influencer presence, and rapid scale, they are redefining what comfort and style mean for the home.
Drive the campaign calendar, ideating on ways to position quince products and continuously test messaging to improve performance
Own merchandising and product curation in all of our campaign messaging to balance catalogue exposure and revenue performance
Set up a multitude of tests across email, SMS, and push to drive statistically significant improvements in CTR and Revenue
Quince is a DTC model tech company disrupting the retail industry by putting AI, analytics and automation at the center of everything they do. They have strong investor backing and a focus on sustainable growth, and are scaling rapidly while maintaining a commitment to quality, simplicity, and radical price transparency.