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Executive Leadership
Program Architecture & Launch:
- Implement a pilot program.
- Design a loyalty framework that incentivizes Providers.
- Work cross-functionally with Digital, Product, Salesforce, and Marketing teams.
Omnichannel Experience Design:
- Curate virtual and in-person events.
- Foster a sense of community and brand affinity.
Lifecycle Strategy:
- Partner with Lifecycle Marketing leads.
- Curate ongoing journeys that drive Provider retention.
Performance Optimization:
- Establish key performance indicators with Analytics.
- Measure program ROI, including activation rates and sales growth.
Synchrony
Synchrony is building a future where every ambition is within reach by creating financial and technology solutions that move people forward. More than 50% of their workforce is engaged in Employee Resource Groups (ERGs), offering a safe space to learn and grow.