Job Description
New American Funding is seeking a strategic and results-driven Senior Director of Product Marketing to join its dynamic team. This experienced leader will oversee a team of product marketers and collaborate cross-functionally to bring new platforms, products, programs and partnerships to market. Key responsibilities include owning the development and execution of product marketing strategies across a portfolio of technology-enabled lending solutions and digital mortgage products, managing target persona development, customer segmentation, and value-based messaging for tech-enabled mortgage solutions, and partnering closely with product, sales, revenue ops, and customer success leadership to align GTM plans and customer experience. The ideal candidate will have a Bachelor's degree in marketing, Business, or a related field and 7-10 years of progressive experience in product marketing, with at least 3-5 years in a senior leadership role.
About New American Funding
New American Funding (NAF) is a nationwide mortgage lender committed to helping individuals and families achieve their homeownership goals.