Senior Product Marketer

As a Senior Product Marketer, you will define positioning, go-to-market messaging and launch plans for Rithum's Brands or Retailer platform that unlocks meaningful value for retailers and contributes to key growth goals. You will develop differentiation that displays Rithum’s leadership position versus buyers’ other purchase options; develop plans for distributing these assets internally and externally, including conducting win and loss interviews. You will perform detailed market opportunity analysis, including market research, segmentation, key trends and changes, buyer personas and competitive analysis and drive product launches by codeveloping launch plans and managing the cross-functional implementation of the plans. Create relevant, impactful, and timely marketing collateral including sales presentations and pitch decks, sales tools, product data sheets, web content, webinars, blogs, product differentiation, social media and more while understanding the market, the competition and how Rithum wins, and play a leading role in sharing this knowledge with other team members including conducting regular enablement sessions.